Marketers are investing more in content than ever before with 93 percent of companies saying they plan to maintain or increase investment next year. With no sign of content marketing slowing down, marketers work to create a steady pipeline of content and ensure that content engages and performs.
The key 2016 imperative is to run content marketing by the numbers. Developing content that measurably performs in terms of traffic and conversions, requires the right approach, technology, and know-how.
Read this breakthrough white paper from BrightEdge and iProspect to learn:
- The definitive framework for content performance success
- How to efficiently target demand
- How to optimize content
- What is the best way to measure content
Download the white paper now.