Amazon could become Google's biggest threat in terms of ad revenue. "You envision a world where product search on Amazon is as popular as product search on Google," said Jim Yu, founder and CEO of BrightEdge.

BrightEdge engineers have been working on visual parsing where the technology interprets pages and parses the content based on the device, such as a smartphone or tablet. The technology can determine how the content should be served up in different types of platforms such as search and social, determining the best return on investments, according to Jim Yu, CEO and founder of BrightEdge.

BrightEdge, an SEO and content performance marketing platform, surveyed 252 digital marketers at Fortune 500 brands and reported that many marketers were still focused on adapting to the shift from desktop to mobile – 27% believed that mobile was the next big thing.

A new survey released by BrightEdge, a provider of enterprise SEO and content performance marketing solutions, reveals that marketers believe in a future ruled by the likes of Alexa, Artificial Intelligence (AI), voice search, and the Internet of Things (IoT). Yet, most in-house marketers and agency practitioners have done little to introduce these powerful components into their content marketing strategy.

According to findings from a survey from BrightEdge, marketers are not preparing for a world where mobile, voice and local search, as well as the reliance on intelligent agents like chatbots, change consumer interactions with brands -- yet IDC estimates IoT spending will total nearly $1.4 trillion by 2021, as companies invest in hardware, software and connectivity.

Despite a large portion of marketers expecting voice search and AI to grow in popularity, a BrightEdge survey has revealed that many are still unprepared for it.

From AI to the rise of connected devices, columnist Jim Yu takes a look at the top trends to keep an eye on to stay a step ahead of the competition.

BrightEdge surveyed 252 digital marketers at Fortune 500 brands that represent a split of B2B and B2C companies over a one-month period in April and May of 2017 and found that roughly 66% of marketers having no plans to begin preparing for voice search.

A new survey from BrightEdge on the future of content and search marketing exposes some interesting contradictions between what enterprise marketers think and what they do. Conducted earlier this year, the survey received 252 responses from “digital marketers at Fortune 500 brands that represent a split of B2B and B2C.”