BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing
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Popular BrightEdge Posts of Last Year

As 2018 comes to a close, we enjoy looking back over our material to see what has really helped our audience over the past twelve months. We have noticed some interesting patterns in where our users have been especially active and engaged-- they love learning about great new books, delved into...

Canonicalization: Understanding the Why and How

Site organization impacts how easily search engine spiders and users can navigate your site and find the content that addresses their needs. Poorly organized sites make it difficult for people to find related content, and it can even result in search engine spiders missing certain pages altogether...

Take Your Mobile Design Further: Responsive Design Best Practices

The latest surveys reveal that 95% of Americans own a cellphone, with 77% owning smartphones. The sheer magnitude of mobile penetration can be amazing when you consider that the iPhone was only first released in 2007. As brands have adapted to these changes, we have seen the rise of a few different...

Ask the Experts Webinar -- Titans of SEO and a Real Fire Drill

Does your job seem like a fire drill? Well, ours sure did when the fire alarm went off in the middle of the 1-hour Titans of SEO webinar. The alarm was so loud that we went on mute and then decided we would do the expected thing and evacuate. Dre de Vera and Eugene Feygin kept the Q&A info...

Millennials and the Search vs. Social Debate

Millennials have a reputation for being the social media generation. They were the first digital natives to reach adulthood, and they have now entered the economy and job market, influencing how businesses across the board market and interact with their customers. The numbers that describe the...

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BrightEdge Releases New Series of Platform Training Videos

BrightEdge has started releasing a new series of platform training videos to help clients become even more familiar with how to use the platform. Produced by BrightEdge experts, these new platform training videos are designed to be relatively short introductions to various areas of the...

4 Easy Steps to Using Instagram Marketing to Drive Your Brand

Instagram has established itself as one of the most popular social media platforms. It boasts one billion users, 500 million of whom use it every day. It began as a platform that appealed to younger generations, and its younger audience has stuck around while also expanding into other demographics...

Best SEO Books 2020

Although there are numerous blogs and websites dedicated to SEO, sometimes the best way to learn in depth is by finding expertly-written SEO books that can explain the intricacies of SEO strategy and tactics. These are interesting times for books. Books now come in hardcover, paperback, Kindle,...

Google Analytics and BrightEdge: Powering Sites Together

Modern marketers use customer data and insights in order to create a great customer experience throughout their websites. There are two critical data sets you need in order to have a comprehensive view of your customers' behaviors and needs: SEO data and web analytics. Combining these two types...

8 New Vertical SEO Research Reports

BrightEdge has released 8 new industry vertical SEO research reports, which you can download free now. The first 8 industries covered are: Ecommerce Retail Travel edia and Publishing Financial Services Higher Education Real Estate Healthcare Each of the SEO research reports...