International Search with Bob Dearsley & Steve Krull
Bob Dearsley
Chief Executive
ITPR & The B2B Marketing Lab
Steve Krull
CEO
BeFoundOnline
Michael Velasco
Director, Brand & Digital Experience Strategy
Motorola Solutions
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Multi-Device Type SEO & Measurement with Dave Lloyd
International Search & Local SEO with Marco Muijsert
Marco Muijsert
Global Search Manager
Philips
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Beyond the Algorithm with Adam Audette
International Search & Local SEO with David Fisher
David Fisher
Global head of Search Marketing
Schneider Electric
Multi-Device Type Optimization with Denis Scott
International Search & Local SEO with Melissa Walner
Melissa Walner
Director, Global SEO
Hilton Worldwide
Share15 | Technical Trajectory with Binti Pawa
Use SEO to Increase Holiday Sales
7 ways to capture more online sales this holiday season by pulling the SEO lever now
In this paper you will learn how to prepare for the holidays, including:
- Understanding where the best search demand is on a query basis
- Understanding your competitors’ strengths and weaknesses in desired keywords
- Leveraging steps 1 and 2 to create a targeted keyword list
- Developing content to focus on those keywords
- Optimizing your landing pages to improve conversion
- Using a platform that gives you a full picture
- Preparing for mobile and offline/online cross channels
Marketers who invest correctly will reap the maximum reward from the high-powered holiday season. From identifying keywords to developing content opportunities to monitoring revenue on a comprehensive platform, with BrightEdge every step of the process is backed by concrete numbers that help deliver the bounty of holiday revenue.
Leverage the full white paper to increase your online sales during the holiday season.