In this paper you will learn how to prepare for the holidays, including:
- Understanding where the best search demand is on a query basis
- Understanding your competitors’ strengths and weaknesses in desired keywords
- Leveraging steps 1 and 2 to create a targeted keyword list
- Developing content to focus on those keywords
- Optimizing your landing pages to improve conversion
- Using a platform that gives you a full picture
- Preparing for mobile and offline/online cross channels
Marketers who invest correctly will reap the maximum reward from the high-powered holiday season. From identifying keywords to developing content opportunities to monitoring revenue on a comprehensive platform, with BrightEdge every step of the process is backed by concrete numbers that help deliver the bounty of holiday revenue.
Download the white paper now.