How SGE and AI
Are Changing SEO Research

This webinar was presented live on February 21, 2024, and is now available on-demand.

As SGE and AI technology become more prominent in search engines, SEO professionals need to rethink their approach to targeting keywords. It's no longer just about including keywords on a webpage; it's about ensuring that the page aligns with the user's intent. Our Generative Parser technology reveals that this will be even more crucial as new modules and content sourcing methods are introduced in SGE.

In this webinar we are joined by Dan Pizzolato, Asst. Director of Paid and Organic Search at Crowe, for a discussion on the strategies required for keyword research in an AI-driven search environment. We share recent findings from SGE that have significant implications for SEO research and demonstrate how top SEO teams are adjusting their keyword strategies to navigate the complexities of AI search algorithms while leveraging AI technologies to boost productivity.

You'll learn:

  • The latest updates from Google's SGE and its potential impact on SEO.
  • Effective techniques for conducting keyword research in a AI-driven SEO landscape.
  • Practical tips to streamline your workflow, enhance efficiency, and gain valuable insights for creating superior content.

Watch On-Demand Webinar