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Accelerating Your Content Success in 2024 with Copilot for Content Advisor

BrightEdge SEO Blog
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Jim
Jim
M Posted 2 years 5 months ago
t 9 min read

We are closing in on an epic year of Generative AI-led transformation, and as we look towards the new year, we have a special gift for you. 

To give our customers a massive head-start in the race to create high-performance content in 2024, starting today, all BrightEdge users have access to our latest innovation: Copilot for Content Advisor. This new capability revolutionizes how you create high-performing content that excels in SEO and deeply resonates and engages with your key target audience.

Just three short months ago, we launched BrightEdge Copilot so marketers could interact directly with Generative AI to simplify the creation of impactful SEO-friendly titles and descriptions. Today, with the injection of Copilot in Content Advisor, we are taking another leap forward. 

Powered by 15 years of insights connecting SEO and content performance, Copilot for Content Advisor knows precisely what the winners across enterprises are doing right, what their audiences are looking for, and what they care about. 

Read the full media release.

In a market where competition in content is fierce, only the best content will get discovered, resonate, and convert with your audience. For example:

  • BrightEdge past research found that only 50% of B2B content receives engagement from the target audience, while in the B2C realm, an average of only 20% of content is discovered.
  • Furthermore, according to new research from the Content Marketing Institute, over 57% of marketers cite creating the right content for their audience as a challenge.
  • In addition to this, three-quarters of marketer (72%) say they use generative AI, but 61% say their organization lacks guidelines for its use.

Copilot for Content Advisor solves for this as it is: 

  1. Built on the industry’s highest fidelity data and a knowledge graph that knows what works in content & SEO
  2. Ready for the demands of large enterprises with centralized insights all in one-platform 
  3. Powered by proven AI that assists across the whole content workflow
  4. Providing the best of both assistance and automation for marketers to work side by side with AI

It can pinpoint the right content to create before content creators write a single word while also allowing collaboration on essential human inputs such as creativity, experience, and brand messaging.

Incredibly, over 85% of early customers have already seen a significant uplift in their content publishing productivity!

“Copilot for Content Advisor uses AI to save me 6-8 hours of research per content page created. As importantly, it identifies blind spots I either forgot or didn’t think about when trying to meet my prospects’ needs and understanding of our offerings,” said Chris Pareja, Senior Manager of Online Marketing at Topcon Positioning Systems. “Scalability and completeness…who wouldn’t want that!”

Learn more about how to take full advantage of Copilot for Content Advisor.

Together, our innovation journey is accelerating at a prolific pace as we work to maximize the impact of AI. And we have many more innovations coming to further power your personal and professional success!

Kind regards,

Jim 

BrightEdge Autopilot
Zero-Touch Wins from Self-Driving AI

Imagine having an expert SEO assistant intimately familiar with every facet of your business, constantly optimizing your pages. Turn on Autopilot and watch as your content rises to Google's page 1 for relevant keywords.

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We track Autopilot's ranking performance against a baseline prior to its activation, enabling us to clearly demonstrate the "before and after" impact and the significant improvements Autopilot achieves for you. 

Proven Google page 1 improvements with zero touch

Autopilot offers a zero-touch optimization experience, fully attuned to your content and the relevant keywords for your domain. Requiring no manual intervention, it regularly checks for updates and adjusts its optimizations to align with the latest needs and interests of your target audience. This seamless process ensures that your pages move up into the first page of Google search results and remain there for your customers to engage with.

Your SEO expert with a data-driven edge

Autopilot is like a SEO expert backed by vast knowledge. It's been trained on petabytes of data drawn from billions of pages and keywords found in BrightEdge's Data Cube, Data Mind, and BrightEdge Instant. With this wealth of information, Autopilot excels at picking out and implementing the best optimizations tailored to your content and opportunities.

Artificial Intelligence, under your control

Following a simple one-time integration, BrightEdge Autopilot becomes operational, working tirelessly on your behalf. You retain complete control over all aspects of Autopilot's functionality, and best of all, updates are activated quickly and independently of any website development cycles.

See the Latest in SEO Innovation

Get a BrightEdge demo and custom proposal

REQUEST A DEMO

BrightEdge Content Advisor with Copilot

Create Winning Content Every Time

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Copilot for Content Advisor combines extensive search insights with advanced Generative AI to streamline the creation of search-optimized engaging content, cutting down the hours spent on research and drafting content.

Smash through writer's block

Starting with just a single topic keyword, in just a few minutes a digital marketer can produce a search-optimized content brief and content draft that can then be used by a writer to finalize and publish. Additionally, its user-friendly, step-by-step wizard makes Content Advisor accessible for SEO professionals at all expertise levels, ensuring immediate productivity even with no training.

Create content that performs in SEO and with your audience

Content Advisor streamlines the creation of search-optimized, high-quality content. It integrates BrightEdge's extensive SEO insights — encompassing Google search results, rankings, keyword research, website performance, and competitor analysis — with advanced Generative AI. And it generates detailed outlines and complete content drafts in the chosen tone of voice, as directed to reflect the brand's identity or a specific author's style. This is the magic that results when the best-in-class SEO data is combined with fine-tuned, advanced Generative AI capabilities.

Always know what to do next, with Copilot

We designed Copilot to be your personal assistant, overseeing every stage of your content brief preparation with actionable suggestions curated by Generative AI. At each step, Copilot does the heavy lifting of sifting through the BrightEdge platform data, including Data Cube, to present the most impactful suggestions that you can review in a few seconds, making it a breeze to prepare a content brief ready for a writer to finalize. And because Copilot is versed in SEO best practices, content professionals are now equipped to optimize their content for the latest SEO algorithm updates, ensuring high visibility and engagement.

See the Latest in SEO Innovation

Get a BrightEdge demo and custom proposal

REQUEST A DEMO

BrightEdge Copilot Integrates Generative AI into Content Advisor

BrightEdge Copilot Integrates Generative AI into Content Advisor

Elevating Content Performance by Combining AI with the Industry's Highest Fidelity Data

 

SAN MATEO, CA – December 6, 2023 – BrightEdge, the global leader in organic search, content, and digital marketing automation, today unveiled Copilot for Content Advisor. For the first time, content creators have access to an all-in-one platform with all the insights necessary to develop content that performs in SEO. This includes audience and comprehensive SEO insights, structured content suggestions, and AI-generated first drafts ready for human refinement and collaboration. In a survey of early users, over 85% reported a significant improvement in their content publishing productivity.

Since 2017, BrightEdge's AI-driven Content Solutions has empowered marketers to craft content that aligns with search and content marketing best practices. Generative AI suggestions, powered by BrightEdge Copilot, significantly improve content workflow by reducing time spent on SEO research and overcoming challenges such as writer's block. In just 60 seconds, it delivers pre-optimized content briefs and drafts while also setting the stage for writers to add creativity and messaging.

Research has found that only 50% of B2B content produced is engaged with by the target audience. In B2C, on average, only 20% of content is found. Now, with the explosion of tools generating lowquality content en masse, marketers face an ever-growing challenge of breaking through the noise and connecting with their audience. This is often due to using low-quality, disjointed data sources that fail to provide accurate insights that feed content creation.

Echoing this, according to McKinsey, the ability of a business to scale content value depends on how well it takes advantage of data and the application of Generative AI.

"The key to creating successful content that wins in SEO hinges on the quality of the data that guides Generative AI," said Jim Yu, Founder and Executive Chairman of BrightEdge. "BrightEdge's foundation lies in high-fidelity data — knowing what consumers seek, what resonates with them and what they truly value, as well as the needs of brands and marketers. By integrating these insights in one place, BrightEdge Copilot for Content Advisor offers marketers an unmatched advantage and a massive head start in the content performance race."

BrightEdge Copilot for Content Advisor simplifies content creation for all levels of users so they can:

  • Pinpoint precisely what to write based on what audiences are looking for and care about
  • Produce content that will be found in search engine results, informed by a comprehensive analysis of winning SEO factors
  • Work side by side with Generative AI to create pre-optimized outlines and content drafts including structured headlines and copy
  • Inject vital human input with customized tones to match their company's writing style, unique voice and brand guidelines
  • Switch to a step-by-step wizard that simplifies content creation for new users

“Copilot for Content Advisor uses AI to save me 6-8 hours of research per content page created. As importantly, it identifies blind spots I either forgot or didn’t think about when trying to meet my prospects’ needs and understanding of our offerings,” said Chris Pareja, Senior Manager of Online Marketing at Topcon Positioning Systems. “Scalability and completeness…who wouldn’t want that!”

In addition, as part of its all-in-one enterprise solution, BrightEdge users can access a wide range of AI-driven solutions such as keyword research, competitive analysis, and business intelligence. This helps provide a seamless, end-to-end enterprise workflow, from ideation and optimization to publication. Furthermore, customers also benefit from the synergy of advanced 'zero-touch' automation through technologies like BrightEdge Autopilot.

Learn more about how to get ahead with BrightEdge Copilot for Content Advisor here.

About BrightEdge

BrightEdge, the global leader in Enterprise SEO and content performance, empowers digital marketers to transform online opportunities into tangible business results. Its all-in-one platform provides organizations with crucial market insights and intelligent AI-driven solutions. The BrightEdge platform contains the industry's most unique and extensive data set that connects key search, social, content, and digital media data points. Its deep-learning engine, DataMind, has been powering SEO AI-driven solutions since 2015, allowing marketers to benefit from high-fidelity data-led insights and automated action.

Over 57% of Fortune 100 companies and nine of the top ten international agencies trust BrightEdge to help them provide the best performance by becoming an integral part of the digital experience.

Press Release Date

The Role of Blog Content And Multiple Search-Friendly Formats In 2024

English, British
News Item Title
The Role of Blog Content And Multiple Search-Friendly Formats In 2024
News Item Author Name
Search Engine Journal
News Item Published Date
News Item Summary

BrightEdge CTO, Lemuel Park, discusses the balance between technology and human touch when it comes to crafting compelling blogs.

News Item Link
https://www.searchenginejournal.com/role-blog-content-multiple-search-friendly-formats/500556/
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State of SEO:
2023 Year in Review and 2024 Look Ahead

Presented live on December 13, 2023, this webinar is now available on-demand.

Join us as we look at notable developments that shaped SEO in 2023, including the impact of AI and Google's Search Generative Experiences (SGE). It was a year marked by some major core updates! Expect to receive actionable insights and strategies to effectively steer through the SEO landscape in 2024, as well as learn how BrightEdge can amplify the value you derive from organic search.

You'll learn:

  • Themes that shaped SEO in 2023 and will continue to matter in 2024
  • Ways to scale SEO with BrightEdge in 2024
  • What new things we can expect for 2024

 

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