BrightEdge Generative Parser™ Identifies and Detects Patterns in New AI Search Experiences

Findings Include that over 84% of Search Queries on Google are Impacted by SGE 


SAN MATEO, CA – December 19, 2023 – BrightEdge, the global leader in organic search, content, and digital marketing automation, is previewing findings from its new ground-breaking technology that interacts with and understands where search engines such as Google are experimenting with AI as part of its Search Generative Experiences (SGE).  Brightedge Generative Parser (BGP) represents the next generation of parsing technology that is totally unique to the industry. 

Over the last 15 years, several critical shifts in search results have occurred.  It has evolved from ten traditional blue links to universal and visual, and now to AI-generated results. 

In lockstep, BrightEdge has always invested heavily in new technologies to help marketers stay ahead of, and adapt to these changes.  From Share of Voice, blended rank, and visual parsing, its engineering teams have built solutions based on a prime directive to help marketers stay informed and be prepared for what lies ahead for search and digital marketers. 

Over the last year, Google's experimentation with AI in its search results has been incredibly prolific, with formats and results changing daily in preparation for what will be a major algorithm update. 

BrightEdge has been continuously tracking these trends in SGE, utilizing its innovative BrightEdge Generative Parser.  It analyzes and monitors advancements in AI-generated search results to gain a deep understanding of dynamic changes daily. 

This capability in BrightEdge Labs is in an early development phase and is already delivering ground-breaking insights on emerging Search Generative Experiences.  BrightEdge is sharing some of these findings with the community in The Ultimate Guide to SGE to ensure marketers are prepared for these changes. 

Findings in the Guide include: 

  • 84% of search queries on Google are impacted by SGE. 
  • What do new search experiences look like, and which key SGE states are most represented. 
  • How Google provides multiple intent-based results to meet users' needs and wants. 
  • Where Google is creating more immersive experiences and exercising caution in areas such as Your Money or Your Life (YMYL).
  • Where and how 22 critical new content formats are being represented.
  • What new product formats and views are being tested and how they appear. 

You can access the full findings from the Ultimate Guide here

Over the last six months, BrightEdge has been building heavily on its core AI foundations, bringing new innovations to the forefront of the market on a monthly cadence.  The recent launches of BrightEdge Copilot and Copilot for Content Advisor have already allowed over 90% of customers to improve their productivity significantly. 

About BrightEdge

BrightEdge, the global leader in Enterprise SEO and content performance, empowers digital marketers to transform online opportunities into tangible business results. Its all-in-one platform provides organizations with crucial market insights and intelligent AI-driven solutions. The BrightEdge platform contains the industry's most unique and extensive data set that connects key search, social, content, and digital media data points. Its deep-learning engine, DataMind, has been powering SEO AI-driven solutions since 2015, allowing marketers to benefit from high-fidelity data-led insights and automated action.

Over 57% of Fortune 100 companies and nine of the top ten international agencies trust BrightEdge to help them provide the best performance by becoming an integral part of the digital experience.