BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing
blog hero image

Why Make Organic Search the Focal Point of Successful Marketing?

An estimated 94 percent of B2B buyers and 81 percent of shoppers say that they use the Internet to research products before making a purchase. With such a large number of people using search engines, organic search offers a tremendous amount of insight into what people are interested in learning...

Share16 Speakers Talk the Future of Marketing, Skills, & Industry Gaps

Throughout Share16 speakers provided us with valuable insight throughout the conference. Here is a recap of some intriguing topics covered during sessions and panel sessions. During Share16, in addition to the excellent breakout sessions and networking events, we also had several expert...

Voice of Customers: Testimonial Videos from Share16

Enjoy the Share16 testimonial videos to gain insights from current customers and learn more about SEO maturity. Use them in your own company to help grow SEO maturity and secure more resources for the largest channel. Every year at the Share conference, the BrightEdge community comes together to...

Guide to Opportunity Forecasting By BrightEdge

Take a proactive, unbiased, and data-driven approach to prioritizing keyword phrases that are realistic to target for your next SEO and Content Marketing initiative with BrightEdge SEO Opportunity Forecasting. This powerful capability within the BrightEdge platform analyzes the competitor page...

Share16 Videos Are Live

One of the things we value most about Share is that the conference brings together a multitude of professionals to exchange actionable insights to the search, content, and  digital marketing industry community.  BrightEdge users and Share16 make the largest group of users in the...

Don’t Let Your Site Be "The Walking Dead," Engage Them With Better UX

It’s Sunday night. You’re watching the latest episode of “The Walking Dead,” and you’re in shock over who Negan just killed with “Lucille.” Cut to commercial. You see an ad for the latest gadget that is going to make your life more complete. Your curiosity is piqued, so you grab your mobile phone...

Google's Mobile-First Index: What You Need to Know

Experiments with Google's mobile-first index are underway On Friday, November 4, 2016 Google announced that they launched an experiment on their mobile-first index. This announcement came as a surprise to many industry professionals. Google indicated a few weeks ago that they were working on a...

blog hero image

6 Ways to Figure Your Year-End B2B Budget Strategy

Year-End Budget Strategy Everyone who sells faces the “I-have-no-budget” objection, and as we get to the end of the calendar and fiscal years we sometimes take the easy way out and start asking about how we can get in the consideration cycle for the following year. But in between this year and...

Fast Facts on Google’s New Mobile Index

Google made another announcement recently that is generating considerable conversation. Over the next few months they will create a new mobile index. What's really notable is this new index will become their primary index, eventually replacing the desktop-first version. The goal of this move is to...

Penguin 4.0: The Latest On What You Should Know

It has been a few weeks now since Google announced the introduction of Penguin 4.0. This latest version revolutionized how we all think about Penguin, as it now runs real-time as part of the core algorithm. This means that the filter will impact websites with poor link building strategies during a...