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Google is rebranding AdWords as Google Ads on July 24th. We look at the history of Google’s paid search program and how it became the centerpiece of the company’s business model. Paid search advertising is more than 20 years old. Before Google had decided how to monetize its technology, there was the Goto.com search engine. […]

The post AdWords Becomes Google Ads: The End of One Era and the Beginning of Another appeared first on BrightEdge SEO Blog.

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