S107 - Competitive Benchmarking and Building Your Ultimate CMO Dashboard - Brian Moore

Competitive Benchmarking

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  Brian Moore
  Client Services Director
  BrightEdge

 

During this session we heard from Harry Gold, the CEO of Overdrive, and Brian Moore, the Director for Client Services at BrightEdge. They spoke about some of the metrics that executives want to see and how to make the value of SEO clear to those on the board or in the C-suite.

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