CO204: The Search, Social and Content Marketing Trifecta - Rachel Freeman

The Influence of PR on SEO: An In-house perspective

 

 
  Rachel Freeman
  Director of Integrated Marketing, Digital
  Centrify

 

Rachel Freeman, the Director of Integrated Marketing and Digital at Centrify, spoke about the impact of PR on SEO. In particular, she touched upon how customers make many queries before actually engaging with a brand, so having a strong brand awareness is critical. When SEO and PR work together to establish consistent communication, they can see great results.

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