CO204: The Search, Social and Content Marketing Trifecta - Rachel Freeman
The Influence of PR on SEO: An In-house perspective
Director of Integrated Marketing, Digital
Rachel Freeman, the Director of Integrated Marketing and Digital at Centrify, spoke about the impact of PR on SEO. In particular, she touched upon how customers make many queries before actually engaging with a brand, so having a strong brand awareness is critical. When SEO and PR work together to establish consistent communication, they can see great results.