CO204: The Search, Social and Content Marketing Trifecta - Chris Attewell
From SEO to Online PR – how we evolved our organization
SVP Americas, Search Laboratory
Chris Attewell, the SVP Americas at Search Laboratory, described the results that can be achieved when SEO and PR are brought together. When brands correctly factor PR into the rest of the marketing discipline, they can produce great results in key areas such as awareness, engagement, and market share. Attewell believes that brands should not let themselves get lost in flashy campaigns and lose sight of methods that have been shown to work, including link building.