S105: Global and Local Search - Chad Hallert
The Power of an Integrated Search Strategy
Director of Digital Strategy
Chad Hallert is the Director of Digital Strategy at Noble Studios. He explained to the room the importance of genuinely integrating your teams. Integration requires actual change in your output, not just adding numbers together in a document. When paid search and SEO work together, for example, they can achieve great results. The data we get from the various silos and departments in our organization can all benefit others. Looking at the micro-moments in the consumer journey can also help brands identify opportunities for integration by understanding the types of content most likely to benefit customers.