S107 - Competitive Benchmarking and Building Your Ultimate CMO Dashboard - Jeff Selig

Ultimate SEO Dashboard for CMOs

jeff selig vp overdriveoverdrive interactive brightedge

  Jeff Selig
  VP Earned Media & Analytics
  Overdrive Interactive

 

 

During this session we heard from Jeff Selig, the VP Earned Media & Analytics of Overdrive, and Brian Moore, the Director for Client Services at BrightEdge. They spoke about some of the metrics that executives want to see and how to make the value of SEO clear to those on the board or in the C-suite.

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