S107 - Competitive Benchmarking and Building Your Ultimate CMO Dashboard - Jeff Selig
Ultimate SEO Dashboard for CMOs
VP Earned Media & Analytics
During this session we heard from Jeff Selig, the VP Earned Media & Analytics of Overdrive, and Brian Moore, the Director for Client Services at BrightEdge. They spoke about some of the metrics that executives want to see and how to make the value of SEO clear to those on the board or in the C-suite.