6 Ways to Do Competitive Benchmarking
Importance of competitive benchmarking, the process, and product-level how-to
6 Ways to do Competitive Benchmarking Assets
Importance of competitive benchmarking, the process, and product-level how-to
Competitive benchmarking is a best practice that is often discussed but less frequently used; BrightEdge research shows that 40% of marketers deliver their content and campaigns and never benchmark their competitors. In this 45-minute webinar Client Services Director Brian Moore will walk attendees through the importance of competitive benchmarking, the process, and product-level how-to.
Main aspects covered in the webinar:
- Competitive Dashboards
- Competitive Comparison
- Competitive Anomaly Detection
- Market Landscape Analysis – Share of Voice
- Content and Keyword Gap Analysis
- Link Building Assessment and Link Expansion
These techniques will help you get the jump on your competition in 2016.
Download webinar assets now.
SEO Needs Better PR
SEO Needs Better PR
4 critical elements to evangelizing content performance marketing and securing visibility, support, and resources.
Elevating SEO and content marketing and marshaling resources is a common challenge in the community.
BrightEdge has analyzed the patterns of success for generating internal support and buy-in among more than 1,200 accounts through interaction, survey, and by synthesizing the content presented at Share conferences.
In this 30-minute webinar, VP of Marketing Demand Generation at BrightEdge, Erik Newton, will discuss the 4 critical elements to evangelizing content performance marketing and securing visibility, support, and resources.
Download webinar assets now.
SEO Needs Better PR Webinar Assets
Opportunity Forecasting Demo
Understand how much more traffic and revenue can be made in improved rank positions
Opportunity Forecasting Demo
Understand how much more traffic and revenue can be made in improved rank positions
BrightEdge Customer Service Director Brian Moore will demonstrate how to use Opportunity Forecasting to understand the value of improving content performance for particular keywords or groups.
The technology allows users to input the conversion rate and value per conversion and models changes in rank based on the proprietary BrightEdge click curve. In other words, it shows how much more traffic and revenue can be made in improved rank positions. Knowing this information is critical to securing budget for the coming year.
The session will be co-hosted by Erik Newton, VP of Marketing Demand Generation at BrightEdge.
Download webinar assets now.
Opportunity Forecasting Demo Webinar Assets
3 Steps to Boost Content Marketing Results
Learn how to optimize your content for maximum performance
3 Steps to Boost Content Marketing Results
Learn how to optimize your content for maximum performance
Content production is great at face value, but ultimately, business results are what matter.
In order to justify continued investment, marketers need a systematic way to measure how their content performs, stacks up against the competition, and delivers quantifiable business impact.
In this 30-minute webinar you will learn the best ways to:
- Identify high-value topics that will attract your target audiences
- Optimize your content for maximum performance
- Measure business results such as revenue, online conversions, and ROI
Download webinar assets now.
3 Steps to Boost Content Marketing Results Webinar Assets
Cabela’s Customer Journey Strategy: Right Content, Right Place & Time
Learn how Cabela's used BrightEdge to help map its content and associated keyword targets to its customer funnel.
Cabela’s Customer Journey Strategy: Right Content, Right Place, Right Time
Learn how Cabela's used BrightEdge to help map its content and associated keyword targets to its customer funnel.
THE PROBLEM
Cabela’s is a national physical and online retailer of hunting, fishing, and camping gear. Jesse Farley, SEO manager for Cabela's, wants to develop and deploy content that guides customers through their journey to purchase and the use experience they sought. With a large catalog of products, Cabela’s needs to prioritize where to put the content marketing focus to maximize results.
THE SOLUTION
Farely describes a concept he calls “digital curb appeal” that engages his prospects. His content objective is attachment to the products and the brand. “You have to think about where they are in their buy cycle. Content takes a long time to do. You have to build it over time. I have been working on this for two years and I am nowhere near where I need to be.” BrightEdge enables him to demonstrate the effectiveness of content marketing and has allowed the SEO department to get budget that they’ve never really had before.
THE RESULTS
At the end of the day, “data never lies” and business is about increasing revenue, but it starts with good content getting distribution and engagement.
Positioning is key. Content must have curb appeal. It must have something they can look at and say, ‘I want to do that. I want to be part of that.’
- Jesse Farley, Online Marketing Strategist, Cabela's
Cabelas Customer Journey Case Study
Container Store Increases Organic Traffic Revenue 96%
Cade Burk captures 30% increase in keywords in 1st rank position and 68% increase in organic traffic conversion
93%
increase in organic traffic
68%
increase in organic traffic conversion
BACKGROUND
The Container Store is the leading specialty retailer of storage and organization products in the United States and the only national retailer devoted solely to the category. The company has strong roots in physical retail and ecommerce is an emerging channel for them.
The Container Store did not have a methodical approach to content marketing and for capturing organic traffic. Prior to hiring a dedicated SEO manager, the website development and marketing groups didn’t focus on organic search. They needed to leverage technology to capitalize on the organic traffic opportunity.
THE SOLUTION
SEO Manager Cade Burk used the BrightEdge platform to create page groups, populate with logical keywords, on-page 
recommendations, and identified the best pages to map the keyword topics. In addition, he took an active role in content generation and HTML tagging and used BrightEdge backlink technology to map backlinks and target new sources of links.
THE RESULTS
In just 7 months, the results were dramatic: 30% increase in keywords in 1st rank position (more than 1000 keywords), 93% increase in organic traffic, 68% increase in organic traffic conversion, and 96% increase in organic traffic revenue.
BrightEdge is programmed to help with business SEO efforts at any level, know what kind of content is being searched, and enables us to create better-performing pages.
The Container Store Case Study
A New Era of Content
Develop Content that Measurably Performs
Develop Content that Measurably Performs – A New Era of Content
Marketers are investing more in content than ever before with 93 percent of companies saying they plan to maintain or increase investment next year. With no sign of content marketing slowing down, marketers work to create a steady pipeline of content and ensure that content engages and performs.
The key 2016 imperative is to run content marketing by the numbers. Developing content that measurably performs in terms of traffic and conversions, requires the right approach, technology, and know-how.
Leverage our full whitepaper to maximize the success of your content.
A New Era of Content White Paper
Jesse Farley of Cabelas on Content Performance
Cabelas Testimonial Video
Felipe Carreras of Best Western on Ecommerce Results
Best Western Testimonial Video
David Fisher of Schneider Electric on Scaling In-House
