Opportunity Forecasting Demo
Understand how much more traffic and revenue can be made in improved rank positions
BrightEdge Customer Service Director Brian Moore will demonstrate how to use Opportunity Forecasting to understand the value of improving content performance for particular keywords or groups.
The technology allows users to input the conversion rate and value per conversion and models changes in rank based on the proprietary BrightEdge click curve. In other words, it shows how much more traffic and revenue can be made in improved rank positions. Knowing this information is critical to securing budget for the coming year.
The session will be co-hosted by Erik Newton, VP of Marketing Demand Generation at BrightEdge.
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