Best Western Delivers Huge Ecommerce Results with BrightEdge Scales and amplifies the content team using the BrightEdge platform and BrightEdge Content Optimizer to leverage the corporate team and align with thousands of member hoteliers. Related Videos: • S303: International Search & Localization Strategies - Melissa Walner • S105: Global and Local Search - Chad Hallert • S105: Global and Local Search - Collin Colburn