Wiley Uses Site Audit to Increase Organic Traffic By 28%
Discusses API integration, custom metrics, elevating SEO to the C-suite, Site Audit, discovering and fixing 70k site errors, SEO for 40M pages, growing organic traffic, and partnering with BrightEdge Professional Services
Overdrive Interactive Agency Drives Client SEO Success
Share16 Testimonial - Harry Gold - Overdrive Interactive
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LGI Homes Launches Content Marketing Effort with BrightEdge
Rachel Eaton and Aryan Moharir - LGI Homes
97th Floor Agency Wins with BrightEdge and Quick Answers Reporting
Share16 Testimonial - Chris Bennett - 97th Floor
Overdrive Insures Content Marketing Success with BrightEdge
Share16 Testimonial - Overdrive Interactive
Oracle Uses BrightEdge to Inform Content on Buyer’s Journey
Share16 Testimonial - Joyce Boland - Oracle
1 of 3 In 3 to 5 Hours a Week Astute Increases Traffic by 60%
Share16 Testimonial - Natalie Skarzynski - Astute Solutions A
CO202: The Content Management Cycle - David Langrock
How Content and Ecommerce Work Together
David Langrock
Sr. Director, Marketing Services
Groupon
David Langrock, Senior Director of Marketing Services at Groupon, spoke about how content and ecommerce can work together. Content can be found in product descriptions, reviews, merchant tips, and details. You can use the BrightEdge Data Cube to find keywords and create engaging, useful content applicable to your unique customers.
Share16 - CO202: The Content Management Cycle - David Langrock
CO202: The Content Management Cycle - Steve Krull
Sustainable Content Marketing Cycles
Steve Krull
CFO
Be Found Online
Steve Krull, the CEO and founder of Be Found Online, described how "sustainable content marketing" can be used to understand content promotion. "Solar" refers to shining light on existing content. "Wind" means creating momentum, and "water" describes pulling customers through the funnel.
Share16 - CO202: The Content Management Cycle - Steve Krull
CO202: The Content Management Cycle - Steven Saltzman
Building Content with a Plan: Content with a Purpose
Steven Saltzman
Managing Editor
Consumer Reports
Steven Saltzman, managing editor at Consumer Reports, spoke about the importance of having content with a plan and a purpose. It is no longer a "if you build it [they will come]" scenario. Now brands need to plan ahead to ensure that their content meets user demand.