BrightEdge has great pleasure in announcing that the Share16 content and agenda is live! Recognized by Forbes and Inc.com as a must-attend conference – this year Share16 welcomes leading brand speakers from Google, YouTube, Microsoft, REI, Home Depot, Marriott, Oracle, Wiley, and many more. Whether you want to learn more about upcoming advanced SEO and content marketing sessions, discover new digital marketing best practices and elevate your personal and professional career then Share16 is the place to be.

At Share16 (my 5^th year as the Content and Speaker Chair!) we are honored to host speakers, industry leaders, and brands from such diverse industries as retail, hospitality, software, and many more. With an unbelievable lineup of keynote presenters and sessions new and enhanced additions like our hands-on learning labs, BrightEdge University and a whole track dedicated to career development Share16 the biggest and best year yet. Below is an overview of the main tracks and session content at Share16. Further detail can be found over on the Share16 website and, over the coming month, we will be updating the agenda with speakers and speaker information.

Industry Keynotes

• Digital Centers of Excellence
• Marketing Technology Innovation
• Organization Culture and Design
• Marketing Leadership case studies from technology leaders

Search Advancement Track

While organic search drives 51% of website traffic, the rules are constantly changing, with Google making over 600 algorithm changes each year. In order to stay ahead, search professionals must stay on top of the latest technology trends and advanced search marketing techniques. The Search Advancement Track focuses on search strategies and technical tactics that enable you to maximize the impact of your largest digital channel. Industry experts will share their frameworks for success aimed at balancing technology acumen with strategic execution. Topics include advanced technical, global, mobile, and hybrid SEO and PPC methodologies to ensure you stay ahead in your competitive environment. Algorithmic Change and Response: SERP positioning and SEM alignment Advanced Mobile Optimization: Accelerated Mobile Performance Data Sources and Data Sets: Mastering Analytics and Integrations Technical Site Configuration: SEO Friendly Design, Build & Infrastructure Global, Local and Mobile Search: SEO, PPC and Social Synergy Insights from In-house experts: Technical Tactics & Conversion Strategies  

Content Optimization and Digital Integration Track

Nearly all marketers now consider digital marketing a core part of larger marketing operations. And content marketing is set to become a $300B+ industry by 2019. In today’s fast evolving digital marketing economy, it’s critical for marketers to master the paths to conversion that now span multiple digital marketing channels. The Content Optimization and Digital Marketing Track focuses on the strategies to design and measure the effectiveness of content, to drive conversion across digital channels and support desired business outcomes. Experts will discuss key creation, optimization and measurement strategies that are built for scale and foster greater cross-channel collaboration. Intelligent Content for the Customer Journey: Engagement & Experiences The Content Management Cycle: Optimizing Content for Scale & Efficiency Content Metrics That Matter: Traffic, Engagement, Conversion and Revenue Search, Social & Content Marketing Trifecta: Digital Branding & PR Managing Multiple Digital Channels: Finding The Perfect Mix Staying Ahead of Your Digital Competition: Share of Voice & Share of Market  

Business and Career Elevation Track

Gartner predicted that by 2017, CMOs will spend more on IT than CIOs. The success of digital marketing campaigns and the opportunity for marketers to obtain career advancement hinge on mastery of People, Process, and Technology. Developing skill sets and digital acumen across these three areas is critical for marketers who want to develop into leaders and drive overall business performance. The Business and Career Elevation Track focuses on case studies and real-world examples of business and professional transformation. Organizational leaders and departmental heads will share insights and tips on how you can transition from online practitioner to cross-functional, organizational leader. The Digital Marketing Maturity Model: People, Process & Technology Creative Storytelling & Evangelizing Success: Selling Ideas and Building Business Cases Digital Career Success Stories: From Practitioner to Organizational Leader The Digital Marketing Mind: The Psychology of Self Development Organizational Design: Building Digital Centers of Excellence Building an Extended Team: Working with Agencies and Contractors  

Additional Sessions 

The Share16 team will also be adding additional sessions (x3) based on demand over the coming months. Stay tuned for further speaker and session updates throughout July! Note: final session titles subject to change at the discretion of BrightEdge and the speakers. Partner hands-on labs feature practical experience using the partner’s technology to help solve your marketing challenges. Monday Evening: Welcome Reception Network with BrightEdge executives and strategic partners showcasing cutting edge solutions that assist you in elevating performance. Drinks and light appetizers will be served. Solutions Showcase Learn more about the latest products and services from BrightEdge and partners. Monday Night: Dine-Arounds Experience the vibrant San Francisco restaurant scene and start the dialogue with like-minded peers at Share16 dine-arounds.

Tickets are limited – Book your place alongside the Worlds best brands now!

To avoid disappointment (tickets are limited), we highly recommend you register now and book your place in the Share community.

Register for Share16

Venue Details October 24 to 26, 2016 Westin St. Francis, Union Square, San Francisco

Thank you to our Share16 sponsors

Gold Sponsor: 97^th Floor is a digital marketing agency fueled by creativity and innovation. They truly believe that in a digital world companies are only limited by their imaginations. They thrive in ideation, creation, and execution. A full-service team that understands the connection between content and customers.

Silver Sponsors: Majestic – With a track record of trusted and reliable data, Majestic is the biggest and freshest backlink database which can help you bridge the gap to your competitors. Search Laboratory – A global customer acquisition agency, helping clients grow internationally through SEO, SEM, Online PR, Social Media and Programmatic Display in 20+ languages. BFO (Be Found Online) – An international team of digital marketing experts. We specialize in delivering results through Search, Display, Content Marketing, Social Media and Analytics. Revana Digital – Revolutionizing performance marketing through our ability to unite omni-channel audience data to create actionable insights and maximize results for enterprise clients. Noble Studios – An award-winning digital marketing agency specializing in web design and development, online marketing, social media, and analytics. Merkle – The nation’s largest and fastest-growing performance marketing agency. Employing data-driven strategies, Merkle combines marketing, technical, analytical and creative disciplines to offer integrated customer relationship management strategy and customer marketing solutions.

BrightEdge’s 6th annual digital marketing conference, Share16, is coming this October 24-26th at the Westin St. Francis in the heart of San Francisco! Last year we had 75+ of the best speakers from leading brands like Google, Salesforce, Microsoft and Bing. This year we plan on making Share16 even better. We have already started receiving requests to speak at Share16 and so we are opening submissions early. If you want to submit yourself or someone you know as a potential speaker, or have a great idea for a session you want us to consider, please let us know.  

If you have an interesting success story to share, practical insights or performance-related case studies then we want to hear from you! To submit a speaking proposal or nominate a speaker, please fill out the speaking submission form. We will be collecting submissions until April 15 with all potential speakers notified by April 29, because of the high expected number of submissions not all speakers will be selected. Learn more about sponsoring, attending, or speaking at brightedge.com/share16. Check out the videos of all Share15 speakers and their presentations by choosing “Share15" under category: Share15 Search, Content, and Digital Marketing Presentations Recap! 

 

 

Google has appointed noted artificial intelligence expert John Giannandrea as the new head of its search team following the retirement of Amit Singhal on February 26, 2016. The changeover has been widely interpreted as signaling increased reliance on machine learning in the Google SEO algorithm, with ultimately widespread implications for Google SEO best practices.

John Giannandrea, a well-known Silicon Valley veteran, joined Google’s engineering team in 2010 with the acquisition of his startup Metaweb Technologies, Inc.  

Artificial intelligence at Google

As head of machine learning at Google, Mr. Giannandrea has already had significant impact, working on the self-driving car; leading development of the Knowledge Graph, Google’s huge database of people, places and things; and more recently overseeing the release of RankBrain, Google’s algorithmically based content ranking system announced in October 2015.

Historically, Google’s algorithm updates have been the product of hundreds or thousands of engineering hours spent studying Google’s enormous store of search data, writing new code and analyzing test results. Most of Google’s search algorithm today is the product of human intelligence applied to a specific problem, such as, “How can we tell what a given page of HTML is about?” and, “How high should this page rank in comparison to other pages we have indexed on the same topic?”

Even though the lines of code in the Google algorithm or in a new update are a tightly held secret, it has long been understood that there are known best practices for Google SEO, often because Google itself has described these best practices in Google’s Webmaster Guidelines.

RankBrain changed Google SEO forever

The release of John Giannandrea’s RankBrain in October marked a stark departure from the era of human-written code. RankBrain is a product of machine intelligence, developed principally to analyze and respond to the 15% of daily queries that Google has never seen before, typically long search phrases spoken into a smartphone.

RankBrain uses semantic search to analyze the query, produces a search engine response page, and then analyzes the searcher’s resulting click-through behavior to improve its organic rankings next time for a similar query. All this happens in milliseconds without human involvement. Once Google’s engineers released RankBrain, machine intelligence was put in charge of these queries, and almost immediately Google reported that RankBrain had become the search engine’s third most important ranking factor.

With RankBrain, Google SEO began to change forever. Suppose you want to know why you rank #9 for one of these long mobile search phrases, instead of #1. Even a Google engineer with access to the code base may not be able to tell you, because the algorithm itself produced the ranking based on the data currently at its disposal.

Best Google SEO practices in the future

And this is likely just the beginning. There is ample room for more artificial intelligence in the Google algorithm. Think of speech and image recognition. Machine learning plays an important role in Google’s improving ability to understand and respond to spoken queries (imagine being able to understand the same English phrase spoken by a native of Mississippi or a native of Yorkshire in the United Kingdom or of Uttar Pradesh in India).

And as for image recognition, you may someday not really need alt tags anymore because Google will be able to recognize and label every image on your website. And you may not needs tags or a transcript of your video because the Google algorithm can understand the image flow and dialogue.

Google SEO best practices may change in unforeseen and unpredictable ways as the algorithm makes more decisions on its own without human direction. In some cases, Google’s engineers may be able to help us understand what is happening, but in other cases specific search rankings may be a mystery.

Big Data analysis and recommendations will be key

To make sense of this world, you will need access to a Big Data content marketing platform that collects data for a huge portion of the web and reports on the correlations that it identifies as influencing search rank.

For example, in June of 2014, BrightEdge published a study called The Mobile Opportunity showing that 62% of the search results on Google differed depending on whether the search was launched from a mobile or desktop device. This was the first time that hard data confirmed what some had only suspected, and it was made possible by the vast amount of data being collected and reported on by the BrightEdge platform.

The new era of machine intelligence in the Google algorithm will mean that you need the visibility that BrightEdge can give you to make sense of a ranking system that no engineer can fully understand.

John Giannandrea’s promotion signals the flowering of a new era of Google SEO when marketers can only get organic visibility if they have access to a Big Data platform that can see and understand what is happening with search rank across the web, and provide clear recommendations on how to optimize content for this new world.

The good news is that in this age of ever more powerful algorithms, you have the BrightEdge algorithm on your side. That is why we invest millions of dollars every year in our technology: to provide you with the information you need to succeed in the exciting new era that has only just begun.

We talk a lot about innovation at BrightEdge — it’s what we’re most passionate about, what gets us out of bed in the morning and keeps us working late into the night. We believe in building technology that fuels the success of our community and helps them achieve their goals. And, our community has embraced this passion for innovation. In the last year, we’ve delivered on over 300 ideas suggested through our Voice of the Customer Program. We’re fortunate to have been recognized for this innovation. The team at BrightEdge along with our community has driven ideas that have earned us awards, such as being ranked #770 on INC’s 5000 Fastest Growing Companies, receiving the BMA B2 Award - Service Provider of the Year: Marketing Technology, and being recognized with Adobe’s Customer Impact Award.

With all ten of the largest ecommerce companies, nine out of the top ten largest hospitality groups and eight of the top ten largest technology companies among our BrightEdge customers, we’re lucky to have built a community of marketers that drives our innovation. In particular we were inspired by the use case of our customer Microsoft. With over 30 business units and 650 users accessing the BrightEdge platform, we looked at how other leaders can win, scale, and achieve that type of success. That’s where Enterprise Edition comes in. We are excited to introduce this enhanced version of our platform designed to help marketers with larger, more complex businesses scale their programs and elevate their performance. Enterprise Edition empowers marketers to run their content programs with the communication, control, and impact they need. Enterprise Edition addresses the three main goals marketers at large companies have identified as key to their organizations:

Build Bridges

As organizations increasingly focus on content performance we want to make it easier for them to communicate results and share information across business units, geographies, and teams. A host of different Enterprise Edition capabilities empower teams with cross-organizational alignment and reporting. Hierarchical roll ups allow products to be organized and grouped by sub-categories to clearly communicate how individual business units are performing and how this impacts the overarching product line. So, for example, a company could look at how Star Wars toys contribute to the overall action figure category’s revenue. Multi-account reporting segments performance by unique web properties enabling marketers to report on things, like revenue growth for individual countries as well as aggregates performance to show how a regions such as EMEA is performing year over year.

Maintain Control

Sophisticated companies have many stakeholders with varying roles and responsibilities that contribute to content performance efforts. With custom profiles, organizations can ensure the right people have access to the right areas of the platform to retain control as they grow and scale. Administrators can create custom profiles to govern access levels that suit the roles and responsibilities of all types of team members. For example an administrator may setup a category manager’s access with permissions limited to view only their specific business category, whereas a Technical Analyst may have access to Site Audit.

In addition, Activity Stream shows administrators what changes have been made to the system and by whom in order to increase clarity and supervision.

Elevate Results

While organizations are made up of many different individuals, teams and departments, what matters at the end of the day is driving impact as a whole. Enterprise Edition allows administrators to customize fiscal calendars and goals in order to reflect their brand’s individual practices for the most relevant insight and recommendations. Metrics can be customized, and common KPIs can be established to shed light on performance across category and location in a uniform way, giving insight into market share and competition.  

With Enterprise Edition, we help marketers scale their programs, retain control, and elevate their performance. To us, that’s the ultimate sign of success — so to the BrightEdge community, I want to say thank you and congratulations. We couldn’t do it without you.  

Let's face it: Enterprise SEO is not getting any easier. In this session at Share 14, brands like Adobe, Experian, Marriott International and Microsoft share how they’ve built and scaled their in-house SEO when facing complex challenges.

First up is Dave Lloyd (@davelloyd1) of Adobe Systems. [Be sure to catch Dave's interview on the BrightEdge Blog, here.] He says Adobe.com is the sixth most linked-to domain in the world, with over a million pages on the main website to deal with. With that, comes a lot of responsibility, he says. SEO is the most cost-effective, revenue-driving channel, says Lloyd. To use it effectively requires leverage. Be strategic – we hear that all the time, he says, but from an SEO perspective, it means focus on competitors and what the audience really needs, and focus on business KPIs. Be integrated, and align search best practices with major content marketing goals, Lloyd says.

Next, be comprehensive. Make the job of the search engine easy. And, you don’t have to implement all the Enterprise SEO recommendations, but take steps to reduce risk. Prioritize against effort and impact. He’s going to focus the rest of the talk on one area Adobe had had particular success within: Adobe TV. The business issue: The content underperformed, despite it being unique and having a lot of non-branded terms and thousands of archived videos, plus a lot of updated content…but it just wasn’t being maximized, Lloyd says. What Adobe did was expanded the “marketable universe,” which is content linking opportunities. They also had to deal with content removal happening on Adobe.com. Lloyd also took a step back to talk about SEO practices and what they mean.

Adobe focused on the top layer, and did some very tactical Enterprise SEO. They looked at additional keywords they might want to include and found about 168 new terms, specifically chosen for that body of content. Adobe performed some very basic SEO tactics, like:

• H2, bold keyword
• Meta descriptions
• Non-brand tag clouds
• Internal linking from www.adobe.com to tv.adobe.com (suggested content)
• Migrated to new search-friendly URLs

The results? The team saw keyword rankings improve, 48 percent growth in organic visits, and a 50 percent increase in free subscribers over nine months. Up next, we have Ngia Vang (@NgiaVang) of Experian Consumer Direct. [Side note: Check out Ngia's interview for the Brightedge blog, here.] Experian’s SEO goal was to focus on revenue, and they looked to their SEO agency (Rimm-Kaufman Group) to get a list of to-dos that would move the marker. And, says Vang, they needed executive buy-in and resources. It’s not always easy to secure.

Lots of people leave companies as a result of a lack of buy-in and resources, she says. The first step to accomplishing all of this was to create awareness. The “Ice Bucket Challenge” is a great example of creating awareness. Get started by building relationships. Create and implement processes, and then dig into the human aspect of it all, says Vang. One particular challenge was Experian’s content team was working in silos, Vang says, and they had to make sure SEO belonged in the process. 

The Experian SEO team then created a report card, and they reported on how the program was performing over time. This helped the team secure additional resources as needed for the SEO projects. Enterprise SEO grows slowly, but surely, Vang says. Since ramping up SEO in-house, Experian has seen a huge boost in impressions and clicks and from a “one hit wonder” to a relevant, growing program. Parting advice? Integrate, but give people room. Drive motivation and momentum, and focus on the user.

Next is Michael Jozaitis (@mjoza) of Marriott International. A major issue with Marriott International and its SEO was that many hotels were going with different SEO agencies, says Jozaitis, so the online experience was different across the board. Now, they manage about 800 hotels in-house with a team of 30 professionals in their Marriott Digital Services business. Hotels within Marriott International are not required to join the in-house SEO program; the digital team essentially runs as a non-profit and every dollar taken in needs to be reinvested into the program. Marriott Digital Services has very specific goals with its SEO, says Jozaitis: organic visits, booking room nights, and driving revenue for hotels. The Enterprise SEO team knew that social was critical for SEO success, Jozaitis says, but how do you scale that for 800 hotels? Here’s how they tackled it.

Empower the hotel staff:

• Create a strategy/approach for all hotels, tweak as needed
• Train hotels to do the day-to-day
• Give advice on strategy
• Promote best practices
• Keep guides up-to-date, as social changes fast

Deliverables:

• Audit
• Consultation
• Optimization
• Interaction Guides
• Content Calendars

Employee-generated content:

• Wealth of local knowledge
• Bring “concierge” to social
• Inspire content

The takeaways? Jozaitis says the following:

1. Start with the goal
2. Process is your friend (if you have to push something back a month to get the process right, do it)
3. Divide and conquer (don’t think you need to do everything)
4. Always be planning

Alex Volk (@alexvolk) of Microsoft is the final presenter. When he first started at Microsoft ten years ago, SEO did not exist within the company. It was about 6.5 years ago that he and Derrick Wheeler founded the practice within the company. The challenges Microsoft faced were overlapping content, inconsistent UX, domains and subdomains, multiple product versions and internal keyword competition, says Volk. How do you get the structure you need with all these challenges? You can’t control everything, he says, so the hybrid model is to find key people within the organization to try to create a bond that fuels SEO strategy.

Here’s how the Enterprise SEO team tackled the challenge:

• Designated an SEO lead
• Defined and reported SEO targets
• Categorized list of keywords
• Prioritized technical opportunities
• Adopted social sharing
• Onboarded staff with BrightEdge’s SEO platform
• Found an agency of choice; Microsoft uses iCrossing

Tactics you can use to support Enterprise SEO strategy include storytelling:

• Fear: Think about examples of things hat have gone wrong that have caused traffic drop historically, Volk says, and take screenshots. Keep it in a booklet, and save it for the moments when someone is about to do something bad, like not having a redirect strategy.
• Opportunity: For example, look at Share of Voice in BrightEdge. Contrast branded with unbranded keyword opportunity, and see where you stand. Use imagery to bring opportunities to life, Volk says.
• Cadence: And, cadence matters, he says. If you’re trying to perform storytelling, think about how to tell your story in multiple formats like email, face-to-face and so on, and know which mix of tactics are effective at your place of business.

BrightEdge are proud have Resolution Media as a premium sponsor at Share13. As part of the Share13 blog series we had the chance to catch up briefly with Alan Osetek, President of Resolution Media as he prepares for his panel presentation on the Digital CMO. Alan is presenting alongside Mike Grehan from Incisive Media, Jeremy Sanchez, CEO, of Global Strategies and Christian Nimsky, VP of Digital, at Consumer Reports.

About Alan Osetek  

Alan Osetek is the President of Resolution Media and oversees the growth and expansion of the brand in the U.S. A digital industry veteran, prior to joining Resolution Media, Osetek was the Managing Director for iProspect’s Boston office, responsible for overseeing all activities for iProspect's east coast operations.

Here is what Alan had to say on current trends and topics in search, social and content:

Digital marketers on the brand or agency side have to learn, grow and hone new skills faster than ever before to keep up with their constantly evolving audiences. This year’s Share13 lineup of topics and speakers will help brands and individuals stay ahead of the competition. I’m honored to be a part of the event and excited about the many critical topics we’ll tackle together.

Not provided

When Google Secure Search began cloaking SEO referring keyword data, it immediately confused and disrupted the day-to-day reality of every SEO professional. But since then it’s been a tale of two approaches, exposing a glaring weakness of SEO shops that leaned too heavily on referring keyword data all along. Those that leaned entirely on referring keyword data have either reinvented themselves or filled the data hole with guesswork and estimations. The best digital marketing and SEO agencies have always treated referring keyword data as one piece of a much larger puzzle of consumer behavior.

At Resolution, we leverage ClearTargetTM to define digital customers and audiences. And referring keyword data from SEO campaigns represents just one fractional component of ClearTarget. By combining digital measurement and research services, paid search and SEO intelligence, Web analytics, and brands’ proprietary CRM insights, we help our clients minimize the damage of “not provided” and we build more accurate customer models with this omni-channel approach to behavioral analysis.

Content marketing

Content has become a key focus of search and digital marketing because it’s an element of everything we do and enables brands to cater to their most important audiences in a cost effective owned media environment. The brands that best capitalize on content are often the brands that understand their core audience segments and how they behave across a wide range of media channels.

Content permeates everything we do - From understanding how audiences consume content and what key types of content a brand may be missing to actually brainstorming, copywriting and optimizing content, not to mention ad copy, landing pages, product descriptions and more. Today, the best search agencies understand that every service they deliver relies on content marketing expertise. And they build every content marketing effort on the foundation of a core understanding of the audience and its behaviors.

The rise of earned media

The best brands aim high for converged media – the elusive media that is owned, paid and earned. A piece of controversial research, for example, can start out as owned media – for example a report or a video. But brands that can identify the owned media with high potential turn to paid media to extend reach. With broad enough reach content can go viral through online shares or editorial media coverage. Advanced software such as Kenshoo Social (another great sponsor at Share13) provides the ability to identify the best performing owned media and further promote it with paid media (ads) so it eventually becomes earned media. Best practices in this arena change often and brands should be seeking out partners that bring the scale required to keep them ahead of the competition.

Measuring performance across sites, social and search

We start with client goals, measure the performance of content according to those goals and then do all we can to improve performance. In social, this approach is still in its infancy, because it takes a combination of sophisticated software packages (such as Brightedge) to measure the performance of owned social media (learn more about social media metrics). For some marketers, clickthroughs or shares might matter most, but in a lot of instances, it will be softer metrics like time spent with content or even page views. The most important element is creating a logical connection between goals and optimization, making sure the content deemed most effective is the content that best helps the brand meet its campaign goals.

Mobile search best practices

Like commerce, payment, direct response and so many other disciplines, mobile has completely upended search, because people have access to unprecedented knowledge resources at hand any time, any place, and in any situation. The best mobile search marketers have applied comprehensive solutions to solve the mobile puzzle, unleashing apps, mobile sites, mobile social campaigns and separate mobile paid search campaigns. Even today, many marketers still struggle to embrace Google’s enhanced campaigns, and this was one of the most fundamental and publicized changes in mobile search ever.

At the end of the day, brand marketers consistently tell us there are just too many changes happening too quickly for them to stay competitive without help. This truth also extends to agencies today; we leverage technology partnerships to keep brands positioned to capitalize on new opportunities and strengthen bonds with their audiences regardless of technology, platform or device. Thanks to changes in mobile search, identifying the right technologies and partners may be a more important component of digital marketing than ever before.

Share13 is in San Francisco on August 22-23 Share13 is the industry’s premier digital marketing event focused on organic search and digital marketing. Share13 is packed with content from leading brands and hands on practitioners on what is working in their business today. Unlike many other user conferences and public tradeshows, share is exclusively for search and digital marketing practitioners at leading brands. Attendees learn best practices from leaders, share their own expertise and make connections that last a lifetime.

Information and registration: http://www.brightedge.com/share13 Follow updates on Twitter @brightedge #share13  

Back in July 2012 BrightEdge announced that the Majestic SEO’s powerful backlink engine was integrated into the BrightEdge S3 global enterprise SEO platform, enabling clients to optimize their SEO strategies using Majestic's industry leading backlink database. BrightEdge's integration with Majestic's offerings echoes both company's long history of "White Hat" SEO services to professionals that focus on delivering high-fidelity, high-value, relevant content to consumer and B2B commercial markets through online search. This fact is mirrored in a joint ‘White Hat Backlink Best Practices’ Whitepaper that was composed in partnership with Majestic SEO and Rosetta.

The free report can be downloaded here: http://www.brightedge.com/white-hat-backlink-best-practices-majestic-rosetta  

Majestic SEO at Share13

BrightEdge are delighted to announce Majestic SEO as a sponsor and presenter at Share13. We managed to catch up with Dixon Jones, Founder of Majestic SEO and Mel Carson, US Ambassador for Majestic SEO and founder of Delightful Communications and here is what they had to say:

Dixon Jones

“Over the last year, there's been a call from Brightedge customers requesting the ability to utilize Majestic data within their platform. For that reason we have been working closely with Brightedge to enable that to happen. “ “At Share 13 we'll be able to demo Majestic live for users and we'll be working with a BrightEdge representative in the demonstration area to offer a simple on-boarding process that means users won't need to set up new account facilities or payment channels as BrightEdge will manage that directly. This will allow BrightEdge customers to drill directly into the heart of the link data – both for themselves and their competitors – right through the Majestic interface. With a new layout and UX improvements, Majestic SEO is rightly seen as the world's leading link intelligence data source.”

Mel Carson

“My role at Majestic is to represent them at US events like Share13, but also to help evangelize the platform as a big data set that transcends across SEO applications. My background at Microsoft was in social media and digital PR, and while working with Dixon Jones and the team at Majestic, I’ve been doing a lot of speaking and writing about how link data can be used for influencer discovery, blogger outreach and measuring the effectiveness of an interactive approach to PR.

I’m really trying to put the “Public” back into the acronym (too often traditional PR people concentrate on press) through smart use of social media and digital strategies that help keep a message live longer. In my session at Share13 I will be focusing on how links are about relationships and are not just between websites. I’ll show how Majestic data , in conjunction with BrightEdge, can be used to help uncover ways to differentiate your digital strategy and create opportunities that are delightful, agile and unexpected for the end user. As the digital marketing world comes full circle back to content being king, the Share13 audience learns to love links, not just for ranking purposes, but for a whole lot more.”

Mel will be speaking, and maintaining his Microsoft connection, in the Webmaster Tools and White Hat Practices session alongside Vincent Wehren, Webmaster Tools Senior PM, at Bing on Friday August 23^rd at 11.20am.

Full details and the agenda can be found here: http://www.brightedge.com/share13-agenda

About Majestic SEO

Majestic SEO surveys and maps the Internet and has created the largest commercial Link Intelligence database in the world. This Internet map is used by SEOs, New Media Specialists, Affiliate Managers and online Marketing experts for a variety of uses surrounding online prominence including Link Building, Reputation Management, Website Traffic development, Competitor analysis and News Monitoring.

As link data is also a component of search engine ranking, understanding the link profile of your own, as well as competitor websites can empower rational study of Search Engine positioning. Majestic SEO is constantly revisiting web pages and sees around a billion URLs a day. As Marketing Director at Majestic SEO, Dixon Jones key objective is to continue to promote the database both as best of breed and as the dominant provider of Link data, gradually broadening the products to reach supplemental marketing channels – both geographically and vertically.

About Mel Carson

Mel Carson is a Social Media Consultant, Digital PR & Personal Branding Strategist, Keynote Speaker and Blogger & Author. After a 7-year role as Digital Marketing Evangelist at Microsoft Advertising Mel started his own company - Delightful Communications LLC - whilst also working as the US Ambassador for Majestic SEO.

Pioneers of Digital – Mel Carson and Paul Springer

Pioneers of Digital is a book showcasing success stories from leaders in advertising, marketing, search and social media. It profiles 20 of the world’s leading digital innovators from leaders from Google, Microsoft, Ted.com, MTV, Facebook and Bing. The book reveals the inspiration behind their success.

We are hoping Mel will bring a few signed copies of the book with him to Share13! See more from Pioneers of Digital at: http://www.pioneersofdigital.com/#sthash.ZFu9J2GR.dpuf

Share13 is in San Francisco on August 22-23

Share13 is the industry’s premier digital marketing event focused on organic search and digital marketing. Share13 is packed with content from leading brands and hands on practitioners on what is working in their business today. Unlike many other user conferences and public tradeshows, share is exclusively for search and digital marketing practitioners at leading brands. Attendees learn best practices from leaders, share their own expertise and make connections that last a lifetime.

Feel free to test your knowledge with BrightEdge Digital Marketing Quiz or SEO Quiz.

Information and registration: http://www.brightedge.com/share13 Follow updates on Twitter @brightedge #share13          

         

Following on from a fantastic year for BrightEdge, I am delighted to share more details on Share13, our premier industry event to be held August 22-23 at the stunning Palace Hotel in San Francisco. 2013 has been an epic year for Digital Marketing. The convergence of search, social and content marketing, technical changes, increased local and mobile adoption and the fusion of big data have resulted in massive impact and a positive shift for our industry. Share13 is focused on aligning the key drivers of digital marketing and the central role of content within this market shift and bringing together leading minds, brands and talent to learn about the resulting technology changes, trends, best practices and case studies. 

SEO and earned media are the CMOs imperative

These two channels have become the most efficient, measurable and profitable channels for reaching new and existing customers. Share is the only event focused on exploring the synergies between the two.

The Agenda

SEO – From Rank to Revenue

 Search has evolved to become the largest digital marketing channel. In our 2013 Search Marketers Survey, 98% of respondents confirmed that search is a strategic imperative for the CMO. But with the fragmentation of search results by device, locale, and algorithm updates, how do you measure and optimize revenue in addition to rank? In this track you'll hear from leading global enterprise SEO marketers how they achieve success today.

Earned Media: Maximize your Impact

Marketers have an ever increasing number of channels to understand and influence customers. Your initiatives can reach further than ever, enabling you to drive awareness, demand and revenue. But where do you start, and what channels deliver the greatest return? In this track digital marketing innovators share how they drive measurable business results with earned media and search. 

Please feel free to view the detailed agenda on the Share13 site by visiting http://www.brightedge.com/share13-agenda and check back often because we are adding speakers at a staggering rate.

Star-studded lineup of speakers & attendees

Share13 features some of the most accomplished and visionary search marketers including:

1. Abe Thomas - General Manager, Microsoft.com
2. Mike Grehan, Publisher of Search Engine Watch & ClickZ; Producer of SES international conferences
3. Elisabeth Osmeloski, Director of Audience Development, SEL, Marketing Land and SMX
4. Eric Papczun, US President, Performics
5. Jim Brigden - Global Chief Client & Commercial Officer, iProspect
6. Simon Heseltine, -  Director of Audience Development, AOL Inc / Huffington Post Media Group (HPMG)
7. Anthony Ha, Techcrunch
8. David Lloyd - Sr. Manager, Global Search Marketing, Adobe
9. Christopher Birkholm-Program Manager (SEO & Site Optimization), Digital River
10. Michael Kirchhoff - Director SEO & Product Support, PennWell Publishing
11. Steve Krull - CEO, BeFoundOnline
12. John Schulenburg - Director of SEO, Electronic Arts
13. Molly Scofield - Managing Director, Global Consulting, Global Strategies
14. Ken Shults - Managing Director, Global Consulting, Global Strategies
15. Lisa Williams - Director, Paid, Owned & Earned Media, Rosetta
16. Julia Gause - Director of Search Marketing, Scripps Networks
17. Kirill Kronrod - SEO Manager, Adobe
18. David Whitworth, SEO Manager, Rackspace
19. Marty Muse - Vice President, Client Solutions & Success, Relevance
20. Leo Haryono -  VP, Acquisition Marketing, Macy's
21. Dave McAnally, Director, Content Solutions,  Resolution Media
22. Jason Tabeling - Partner, Rosetta
23. Robin Francis -  Senior Manager, Search & Web Content, Autodesk
24. Holland Dauterive - SEO Specialist, ModCloth
25. Vincent Wehren,Bing Webmaster Tools Senior Program Manager, Microsoft
26. Mel Carson, Majestic SEO

Just a few of the 400 brands attending include Cisco, Citrix, Hilton, Humana, Netflix, Nike, Synopsis, Target and Western Union.

Training & Certification

Share13 is about learning from accomplished marketers on how to succeed in earned media. In addition Share is also a place for BrightEdge customers to share best practices on getting more out of the BrightEdge platform. This year, we are enabling that experience by introducing the BrightEdge Certification Program at Share13. I invite you to sign up for this training in-person training taught by leading experts from the BrightEdge Client Services and Professional Services teams. For more details, please visit - http://www.brightedge.com/share13-certification-training. Feel free to test your knowledge with BrightEdge Digital Marketing Quiz or SEO Quiz.

Networking

Needless to say, with the presence of the accomplished marketers from different industries, backgrounds and geographies, Share13 offers an excellent networking opportunity. Share is exclusively for search and digital marketing practitioners at leading brands making the networking that much more enriching! I would like to personally invite you all to be a part of this industry-shaping event. To give you a preview of what to expect at Share13, we will profile and interview the speakers at Share13 on this blog. Look out for these interviews and updates on more speakers in the coming weeks. Jim Yu Share13 is in San Francisco on August 22-23 Information and Registration: http://www.brightedge.com/share13 Follow updates on Twitter @brightedge #share13 Contacts: Asidana@brightedge.com  Abetts@brightedge.com