BrightEdge has great pleasure in announcing that the Share16 content and agenda is live! Recognized by Forbes and Inc.com as a must-attend conference – this year Share16 welcomes leading brand speakers from Google, YouTube, Microsoft, REI, Home Depot, Marriott, Oracle, Wiley, and many more. Whether you want to learn more about upcoming advanced SEO and content marketing sessions, discover new digital marketing best practices and elevate your personal and professional career then Share16 is the place to be.
At Share16 (my 5th year as the Content and Speaker Chair!) we are honored to host speakers, industry leaders, and brands from such diverse industries as retail, hospitality, software, and many more. With an unbelievable lineup of keynote presenters and sessions new and enhanced additions like our hands-on learning labs, BrightEdge University and a whole track dedicated to career development Share16 the biggest and best year yet. Below is an overview of the main tracks and session content at Share16. Further detail can be found over on the Share16 website and, over the coming month, we will be updating the agenda with speakers and speaker information.
- Digital Centers of Excellence
- Marketing Technology Innovation
- Organization Culture and Design
- Marketing Leadership case studies from technology leaders
Search Advancement Track
While organic search drives 51% of website traffic, the rules are constantly changing, with Google making over 600 algorithm changes each year. In order to stay ahead, search professionals must stay on top of the latest technology trends and advanced search marketing techniques. The Search Advancement Track focuses on search strategies and technical tactics that enable you to maximize the impact of your largest digital channel. Industry experts will share their frameworks for success aimed at balancing technology acumen with strategic execution. Topics include advanced technical, global, mobile, and hybrid SEO and PPC methodologies to ensure you stay ahead in your competitive environment. Algorithmic Change and Response: SERP positioning and SEM alignment Advanced Mobile Optimization: Accelerated Mobile Performance Data Sources and Data Sets: Mastering Analytics and Integrations Technical Site Configuration: SEO Friendly Design, Build & Infrastructure Global, Local and Mobile Search: SEO, PPC and Social Synergy Insights from In-house experts: Technical Tactics & Conversion Strategies
Content Optimization and Digital Integration Track
Nearly all marketers now consider digital marketing a core part of larger marketing operations. And content marketing is set to become a $300B+ industry by 2019. In today’s fast evolving digital marketing economy, it’s critical for marketers to master the paths to conversion that now span multiple digital marketing channels. The Content Optimization and Digital Marketing Track focuses on the strategies to design and measure the effectiveness of content, to drive conversion across digital channels and support desired business outcomes. Experts will discuss key creation, optimization and measurement strategies that are built for scale and foster greater cross-channel collaboration. Intelligent Content for the Customer Journey: Engagement & Experiences The Content Management Cycle: Optimizing Content for Scale & Efficiency Content Metrics That Matter: Traffic, Engagement, Conversion and Revenue Search, Social & Content Marketing Trifecta: Digital Branding & PR Managing Multiple Digital Channels: Finding The Perfect Mix Staying Ahead of Your Digital Competition: Share of Voice & Share of Market
Business and Career Elevation Track
Gartner predicted that by 2017, CMOs will spend more on IT than CIOs. The success of digital marketing campaigns and the opportunity for marketers to obtain career advancement hinge on mastery of People, Process, and Technology. Developing skill sets and digital acumen across these three areas is critical for marketers who want to develop into leaders and drive overall business performance. The Business and Career Elevation Track focuses on case studies and real-world examples of business and professional transformation. Organizational leaders and departmental heads will share insights and tips on how you can transition from online practitioner to cross-functional, organizational leader. The Digital Marketing Maturity Model: People, Process & Technology Creative Storytelling & Evangelizing Success: Selling Ideas and Building Business Cases Digital Career Success Stories: From Practitioner to Organizational Leader The Digital Marketing Mind: The Psychology of Self Development Organizational Design: Building Digital Centers of Excellence Building an Extended Team: Working with Agencies and Contractors
The Share16 team will also be adding additional sessions (x3) based on demand over the coming months. Stay tuned for further speaker and session updates throughout July! Note: final session titles subject to change at the discretion of BrightEdge and the speakers. Partner hands-on labs feature practical experience using the partner’s technology to help solve your marketing challenges. Monday Evening: Welcome Reception Network with BrightEdge executives and strategic partners showcasing cutting edge solutions that assist you in elevating performance. Drinks and light appetizers will be served. Solutions Showcase Learn more about the latest products and services from BrightEdge and partners. Monday Night: Dine-Arounds Experience the vibrant San Francisco restaurant scene and start the dialogue with like-minded peers at Share16 dine-arounds.
Tickets are limited – Book your place alongside the Worlds best brands now!
To avoid disappointment (tickets are limited), we highly recommend you register now and book your place in the Share community.
Venue Details October 24 to 26, 2016 Westin St. Francis, Union Square, San Francisco
Thank you to our Share16 sponsors
Gold Sponsor: 97th Floor is a digital marketing agency fueled by creativity and innovation. They truly believe that in a digital world companies are only limited by their imaginations. They thrive in ideation, creation, and execution. A full-service team that understands the connection between content and customers. Silver Sponsors: Majestic – With a track record of trusted and reliable data, Majestic is the biggest and freshest backlink database which can help you bridge the gap to your competitors. Search Laboratory – A global customer acquisition agency, helping clients grow internationally through SEO, SEM, Online PR, Social Media and Programmatic Display in 20+ languages. BFO (Be Found Online) – An international team of digital marketing experts. We specialize in delivering results through Search, Display, Content Marketing, Social Media and Analytics. Revana Digital – Revolutionizing performance marketing through our ability to unite omni-channel audience data to create actionable insights and maximize results for enterprise clients. Noble Studios – An award-winning digital marketing agency specializing in web design and development, online marketing, social media, and analytics. Merkle – The nation’s largest and fastest-growing performance marketing agency. Employing data-driven strategies, Merkle combines marketing, technical, analytical and creative disciplines to offer integrated customer relationship management strategy and customer marketing solutions.