Combined search is 67% of all trackable digital journeys. Starting with the customer purchase journey, it also extends into the whole customer journey, particularly for subscription products and services. Putting the right content in the search engine results page will help improve performance across the customer journey.
In this webinar, you will learn how to identify and harness the content and SEO that will:
- Increase discovery
- Improve consideration
- Increase purchase conversion
- Decrease support costs
- Increase retention and renewal of customers
The speakers will be BrightEdge Marketing Director Jeremy Collins and BrightEdge customer MindTouch CEO Aaron Fulkerson. They will explain how to harness existing and often under-used content and expose it with SEO throughout the customer lifecycle for improved results.