This webinar originally aired on July 23, 2025. Watch the full recording to learn how marketers are using AI Search to uncover market trends and drive real impact.
As marketers embrace Generative Engine Optimization, new questions are emerging:
- Who needs to be involved?
- How can AI Search data help the business understand the market more clearly?
- What can AI-driven search reveal about our competitive landscape that traditional data can't?
At BrightEdge, we've spent years helping brands use AI to win in AI—and now that expertise is more essential than ever.
we share the playbook for turning AI Search into a powerful strategic advantage. We'll break down how to optimize your brand's presence for AI, what data you can start using today, and how to bring cross-functional teams together around these insights.
You'll walk away with:
- Benchmarks for how marketers are approaching AI Search today
- Key AI Search data points that provide a competitive edge—not just in search, but across the market
- Strategies for organizational alignment so every team can act on AI-driven insights
Thousands of marketers have used these insights to align SEO, content, and demand gen.
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