Agile Teams, Big Impact: Building Brand Presence in AI Search
This webinar was presented live on May 14, 2025, and is now available on-demand.
AI Search represents a major opportunity for marketers—but how can organizations take advantage of it when teams are already stretched thin? Can you build a strong brand presence in AI Overviews without a large, dedicated SEO team?
Join us for an engaging session with Teradata, a leading B2B brand doing exactly that. Discover how agile teams are using AI to win in AI—even in competitive, resource-constrained environments.
You’ll also learn how they’re communicating the value of AI Overviews across their organization—translating technical success into clear business impact that gets everyone aligned.
You’ll walk away with:
- Practical workflows that reduce manual effort while driving results in organic and AI search
- Success metrics that help your leadership team understand the impact of AI Search
- Real-world examples of how BrightEdge’s AI capabilities help marketers win in the evolving search landscape
Featured Speakers:

Dave McAnally
Product Marketing Consultant

Shalini Desai
Digital Marketing Director

Matt Winninger
Global Director of Digital Operations