Agile Teams, Big Impact: Building Brand Presence in AI Search

This webinar was presented live on May 14, 2025, and is now available on-demand.

AI Search represents a major opportunity for marketers—but how can organizations take advantage of it when teams are already stretched thin? Can you build a strong brand presence in AI Overviews without a large, dedicated SEO team?

Join us for an engaging session with Teradata, a leading B2B brand doing exactly that. Discover how agile teams are using AI to win in AI—even in competitive, resource-constrained environments.

You’ll also learn how they’re communicating the value of AI Overviews across their organization—translating technical success into clear business impact that gets everyone aligned.

You’ll walk away with:

  • Practical workflows that reduce manual effort while driving results in organic and AI search
  • Success metrics that help your leadership team understand the impact of AI Search
  • Real-world examples of how BrightEdge’s AI capabilities help marketers win in the evolving search landscape

Featured Speakers:

Dave McAnally

Dave McAnally
Product Marketing Consultant

Shalini Desai

Shalini Desai
Digital Marketing Director

Matt Winninger

Matt Winninger
Global Director of Digital Operations

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