SEO is the Heart of Integrated Marketing
There are six things we know and believe about Organic Search:
- Organic is the keystone of all search channels
- Organic is the largest channel
- It evolves on a regular basis
- It allows you to preempt your competition
- Data and insight are critical
- The industry is standardizing
SEO is the keystone of integrated marketing because it allows you to target demand and intent, optimize content for the SEO channel and other digital channels, and it helps you measure your integrated results. It helps you prioritize, contextualize, optimize, and capitalize.
BrightEdge is built for scale and durability. You can see our leadership in SEO, content, social, and big data.