AI Overviews: One Year Later — What Comes Next for Search?

This webinar was presented live on JUNE 18, 2025, and is now available on-demand.

It’s been a big month in AI Search. Our latest research on how Google’s AI Overviews have evolved over the past year was featured by major outlets like Forbes and the Associated Press. Just a week later, Google’s own I/O conference confirmed the same trends we identified: AI will fundamentally change how impressions, clicks, and visibility work in search.

So, how can your brand adapt—without starting over on your entire search strategy?

Join BrightEdge’s Product Marketing Consultant Dave McAnally and VP of Strategic Innovations Ken Shults for an exclusive webinar breaking down what a year of AI Overviews tells us about the future—and how BrightEdge can help you stay ahead without reinventing the wheel.

You’ll learn:

• The most important changes in AI Overviews—and how they signal what’s coming next in search
• What key signals will drive impressions, recommendations, and citations in AI-powered platforms like AI Mode
• How to make the most of BrightEdge capabilities as you adapt to this fast-changing landscape

Featured Speakers: