We just came back from the Silicon Valley Search Roundtable where the leading SEO practitioners in the Bay Area openly exchanged their latest ideas and analysis. Congratulations to Erik Newton for putting together a simple but highly effective event where the emphasis was on sharing and not on selling. BrightEdge's CEO and SEO expert Jim Yu was presenting the results of a recent study on the impact of real time SEO The findings are concerning: your organic traffic and conversions can drop by 40% when news on your company or products hit the blogosphere. The good news is that there are simple steps you can take to mitigate the effects of real time SEO when issuing your own news. It also opens competitive opportunities to steal traffic from your competitors. Read all the details in the study "real time search and its impact on your SEO".