BrightEdge SEO Platform: Marketers to Head Organic Search Based on ROI

Breakthrough Technology Helping Customers Drive More Than $1 billion in Revenue from Organic Search

SAN MATEO, Calif – June 14, 2010 – BrightEdge, the leader in enterprise-class search engine optimization (SEO) solutions, today announced general availability of the BrightEdge SEO Platform, the industry's first SEO solution designed to increase revenue from organic search in a measurable, predictable way. With BrightEdge, online marketers can finally prioritize SEO projects based on forecasted revenue; identify untapped opportunities to drive traffic and sales; and execute coordinated SEO strategies that span their entire company.

"SEO can completely transform a company's ability to generate leads and increase revenue online," said Jim Yu, founder and CEO, BrightEdge. "What's held SEO back has been the difficulty in proving and measuring its ROI – until now. With today's announcement, BrightEdge offers online marketers the first comprehensive solution that provides clear visibility into the business value of SEO. Now in broad release, our unique SEO Platform is already enabling our customers to drive more than $1 billion in organic search revenue annually," added Yu.

"At VMware, we look strategically to organic search to increase our share of voice around online conversations relevant to the company," said John Forrester, Director of Online Marketing at VMware. "BrightEdge has been instrumental in helping the business better leverage search and define an SEO roadmap driven by business metrics and actual ROI."

"Positioning the MySpace brand at the point of search is key to reaching Internet users," said Abe Thomas, VP of Online Marketing at MySpace. "BrightEdge's SEO platform allows us to effortlessly manage our organic search performance across a large keyword portfolio, at the precision and scale required by a leading online site such as MySpace."

BrightEdge Enables SEO Driven by Business Value

Other solutions for managing SEO on the market today are unable to tie SEO to business metrics. Conversely, BrightEdge provides a comprehensive SEO Platform that delivers ROI-driven insights for all managers involved in organic search.

  • Key features include:
  •     Closed Loop Analytics – The industry's first technology for pinpointing SEO changes that increase revenue, allowing managers to allocate time and resources optimally on SEO projects.
  •     Competitive "Keyword Map" – Also an industry first, this feature enables companies to identify the best keywords to drive traffic and revenue by uncovering the strengths and weaknesses of their competitors.
  •     SEO Intelligence for the Enterprise – This feature delivers actionable SEO recommendations to all levels of decision makers, enabling enterprises to focus their SEO resources on common goals and success metrics.

"BrightEdge has been instrumental in accelerating organic marketing results for Branders," said Jerry McLaughlin, CEO of Branders. "BrightEdge's SEO platform has given us precise visibility into the value of SEO opportunities along with actionable intelligence into the most effective strategies to attack these opportunities – allowing us to grow the organic marketing contribution to our business by more than 60 percent."

Now in general release, BrightEdge is an on-demand solution with no complex set up or integration. To get started, all that's required is a list of competitors and keywords currently being targeted. BrightEdge begins adding value immediately, bringing unmatched capabilities that turn SEO into a competitive advantage.

About BrightEdge

Founded in 2007, BrightEdge provides online marketers with the industry's only enterprise-scale search engine optimization (SEO) platform designed to increase revenue from organic search in a measurable, predictable way. The company's breakthrough technology helps customers including VMware, Symantec, MySpace and Trulia drive more than $1 billion in organic search revenue annually. Based in San Mateo, Calif., BrightEdge is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures. 

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