Something significant has been happening in the world of SEO for some years. Most of us are aware of the shift, even if we’re not able to quite put it in words. As the SEO discipline grows, the borders and gaps between other disciplines grow smaller.

In fact, if we were to look at SEO in terms of the "six degrees of separation" (for example, how far away SEO is from another marketing discipline) we’d likely find that it’s very closely tied with each and every marketing and business goal in some way.