BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing
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How to Create a Customer Learning Program

The new school season is almost upon us, and it doesn’t stop after high school or even college. Your customers can benefit greatly from a learning program that educates and empowers them in the coming year to get more from your product or service. We’re all familiar with the benefits of...

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Balance in Content & SEO Scale - Mattia Santin of Adidas

Mattia Santin is the global SEO/social manager at the adidas Group. There, he leads the global SEO team responsible for delivering organic strategy for brands like adidas, Reebok, TaylorMade, Rockport and CCM. I caught up with Mattia ahead of Share 14 to talk about how the adidas Group is...

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How to Acquire Customers - Darren Pleasance of Google #Share14

"Although digital has been around a long time, we are still on the front edge of a massive transformation – the ability for companies of all sizes to capitalize on this is still in its infancy.” These wise words are courtesy of Darren Pleasance, head of customer acquisition at Google. Managing a...

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Aligning Content & SEO - Alison MacDonald of Seagate

Alison MacDonald is the digital marketing manager of global marketing for Seagate Technology. In her role, she creates and deploys global digital marketing strategy with a focus on SEO. Her key focus at Seagate is organizing and deploying content strategy for U.S. and regional marketing. Ahead of...

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The Year Of Content & SEO - Duane Forrester of Bing

Duane Forrester is an author and a prominent voice in the search marketing industry. As the head of the webmaster program at Bing, and with about 15 years in the industry, he's seen quite a bit of change. Yet, some things remain the same -- like the importance of content -- while others things...

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7 Dos and Don’ts of Onboarding to Get New Hires Contributing Fast

The success of your company and its initiatives is only as good as its people. And, as an employer that strives to be innovative in all areas of the business, the onboarding process is the first step in demonstrating leadership. Here at BrightEdge, we put a lot of planning into new hires. As...

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SEO with Dixon Jones of Majestic

Majestic is a name synonymous with link tools that help the SEO community gain crucial insight. Continuing our series of interviews with Share 14 speakers is the latest with Majestic SEO's (soon to be simply, "Majestic") Dixon Jones, the company's marketing director. Dixon has been an active voice...

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Optimizing for the Customer Experience with Dave Lloyd of Adobe

As part of our series connecting with leading brands and marketers ahead of Share 14, I caught up with Dave Lloyd, senior manager of global search marketing at Adobe Systems. Dave leads a team dedicated to organic and website search strategies, and he's got nearly 15 years in the digital and...

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The SEO and PPC Management Handshake

Have you heard of the old saying, “One hand doesn’t know what the other is doing”? You’ve most likely experienced the frustration that comes with that when dealing with large organizations and government bureaucracies. For example, sending a payment well ahead of the cable provider’s due...

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Adapting to SEO Change At Share14 with Macys.com

The team at BrightEdge is gearing up for another epic Share conference. Share 14 is all set to, once again, be the must attend digital marketing conference. It all starts on August 20 in San Francisco. In the run up to the event we’re connecting with many of the worlds leading brands,...