BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing

AI Search in 2025: Three Key Insights from BrightEdge's AI Overview and ChatGPT Analysis

The AI search landscape is evolving at breakneck speed, and our latest data from BrightEdge's Generative Parser™ and AI Catalyst reveals patterns that every SEO and marketing professional needs to understand as Generative Engine Optimization becomes the norm. As users shift from traditional...

PR in the Age of AI Search: Why Earning Mentions Matters More Than Ever

Search is evolving faster than ever—and that’s opening up a big new opportunity for PR teams. Thanks to AI-powered search engines like Google’s AI Overviews, ChatGPT, and Perplexity, more people are getting direct answers without ever clicking a link. These AI systems aren’t just listing...

Structured Data in the AI Search Era

Structured data is a way to label and organize the information on your webpages so machines (and AI) can understand it. Google defines it as “a standardized format for providing information about a page and classifying the page content”developers.google.com. In practice, structured data uses...

Content Quality Signals for AI Algorithms

Understanding Content Quality Signals for AI Algorithms In today’s AI-driven search landscape, content quality matters more than ever. Search engines use sophisticated AI algorithms (like Google’s BERT and MUM) to assess whether page content truly serves users’ needs. High-quality, original...

Long-Tail Keyword Optimization for AI

Why Long-Tail SEO Matters More Than Ever AI-powered search—especially Google’s AI Overviews—is rewriting the rules of SEO. In the past year alone, long-tail, conversational queries have exploded in frequency. According to our recent study on AI Overviews, queries showing an AIO with 8+ words...

E-E-A-T Implementation for AI Search

Understanding E-E-A-T: The Cornerstone of Quality Content Google's quality guidelines emphasize E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) as the framework for evaluating content quality, especially as AI-generated content becomes more common. In 2022, Google added "...

2025 Guide to a Successful Site Migration: How to Protect Your SEO and Grow in the Era of AI Search

Site migrations have always been one of the riskiest moments for organic search—but in 2025, the stakes have grown higher. Search isn’t just about rankings anymore. It’s about how you appear in AI-generated answers, summaries, and recommendations. Whether you’re rebranding with a new domain,...

Boost your SEO strategy for Longtail Keywords

Longtail keywords are becoming critical as search becomes more conversational with the advent of AI chat. Learn what longtail keywords are and how to win them here Why are Long Tail Keywords Important? A long tail keyword is a phrase that is generally made from three to five words....

YouTube's Growing Impact on Google AI Overviews: What Marketers Need to Know

We’re not even two months into 2025 and already we’re seeing how Google AI Overviews are transforming how users discover and consume content. At BrightEdge, we're tracking these developments closely to help marketers navigate and succeed in this dynamic landscape. One particularly...

Beyond Basic Search: How AI Giants Are Carving Distinct Territory in the Search Landscape

As we kick off 2025, the landscape of AI-powered search has undergone a seismic shift. With OpenAI's December 2024 integration of SearchGPT into the free version of ChatGPT, and significant advances in both Google's AI Overviews and Perplexity's intent parsing capabilities, we're witnessing an...