Introducing BrightEdge Site Agents Suite Proven Site Optimizations for BrightEdge Customers
BrightEdge Autopilot is now Site Agent, part of the BrightEdge Site Agents Suite.
What Is the BrightEdge Site Agents Suite?
The BrightEdge Site Agents Suite is a set of AI agents that optimize a site for traditional and AI search. Each agent identifies an opportunity, makes the change and reports on what changed and its business impact. Three agents are in the Suite today, covering three layers of a site: the link graph, the structured data layer and the content itself
Why Autopilot Became Site Agent
BrightEdge has automated technical SEO work for ten years, starting with internal linking, well before AI agents became a common category. Pages change, links go stale, and structured data falls out of date faster than most teams can keep up with by hand. The industry now calls this kind of automation an agent, so BrightEdge renamed the technology to match: Site Agent, the first of a growing Suite.
What Is Included In the BrightEdge Site Agents Suite?
Site Agent
Site Agent builds the link graph. It finds the internal linking opportunities on a site, understands their outcomes and builds the connections automatically. Priority keywords move toward page one of Google search results, without a manual linking project. Site Agent was previously known as BrightEdge Autopilot.
Schema Agent
Schema Agent creates and maintains the structured data and schema markup for a site, keeping it current as pages are created and updated. This markup helps search engines and AI systems understand what is on a page: ratings and reviews, FAQs, pricing and stock information and other details that produce rich results. The result is greater search visibility, in traditional results and AI-generated answers.
Publishing Agent
Publishing Agent takes your recommended title tag, meta title and H1 updates and pushes them live in WordPress, Drupal or another major content management system (CMS). A person confirms every change before it appears on the page.
The Highest Level of Automation Each Task Allows
SEO automation runs at one of three levels, but BrightEdge runs each agent at the highest level appropriate for the task:
- Suggest: the tool identifies the change and a person does the work.
- Approve: the tool prepares the change and a person confirms before it goes live.
- Agent Mode: the tool makes the change and reports what it did.
Site Agent and Schema Agent both run at Agent Mode, since neither carries much risk. Internal links are high volume and reversible, with little risk to content, so a large site can have thousands of them changed automatically. Structured data is code hidden in the source of a page, validated against a public specification, so errors are caught before they ever reach a search engine.
Publishing Agent runs at Approve instead. A title tag or an H1 is customer-facing text, which is why it gets a manual review.
Most SEO tools stop at Suggest. Many stop even earlier, reporting the data and leaving the diagnosis to you. With BrightEdge, you get recommendations, automated changes where appropriate and manual reviews where necessary.
How the BrightEdge Site Agents Suite Is Growing
The Suite grows as AI search evolves, adding new agents for new search surfaces. The principle behind BrightEdge's SEO automation stays the same: more organic revenue for BrightEdge customers and fewer hours spent getting it.
What This Means If You Are Already a BrightEdge Customer
Nothing changes in how these agents work. Reports, dashboards and automations continue running as they do today, and pricing, contracts and SKUs on your invoice stay the same. The only difference you will notice is the name.
Frequently Asked Questions
Why did BrightEdge rename Autopilot to Site Agent?
BrightEdge has been building automation into search for more than 10 years now. Autopilot was BrightEdge's first agent in practice, automatically carrying out SEO work before AI agents were a common category. The name Site Agent reflects how that capability has expanded and where it sits within the broader Site Agents Suite.
Are all three agents in the Suite available today?
Yes. Site Agent, Schema Agent and Publishing Agent are all active today, with more agents planned for the Suite over time.
If I already use Site Agent, how do I get access to Schema Agent and Publishing Agent?
To add more agents to your BrightEdge configuration, contact your customer success team.
Does this rename change my pricing or contract?
No. Existing contract terms, pricing and SKUs are unaffected by the name change.