Get Your Website Ready for AI Agents with AWS and BrightEdge

Originally presented on September 16, 2026, this on-demand session explores how AI-agent traffic is changing the demands on enterprise websites and what teams can do to prepare at the infrastructure layer. 

AI agents are becoming a new source of traffic, discovery, and brand visibility, creating new challenges for enterprise websites at the edge. In fact, BrightEdge research finds that 97% of the web's top 20,000 sites aren't yet set up to serve AI agents optimized content. 

 Join AWS and BrightEdge for a 30-minute look at Agent Edge for CloudFront, a new solution designed to help enterprises detect AI-agent traffic at the edge while improving performance and making content easier for AI agents to access and understand without changing the experience for humans or traditional search engines. 

Key Takeaways 

• Understand the rise of AI-agent traffic and what it demands from enterprise edge infrastructure.
• See Agent Edge for Amazon CloudFront in action to automatically detect 700+ AI engines (Source: AWS, September 2026) and serve AI-optimized content without changing your existing website experience for humans.
• Control what each AI engine receives: customized content and engine-specific delivery at the infrastructure layer, not the CMS.
• Reduce payload size and origin compute, and see how that translates directly into faster, more accurate AI-agent responses.
• See real-world results from Bloomfire, which grew direct AI referral traffic by 30% and drove a 2X increase in agent page views after deploying Agent Edge.
• Connect AI-agent optimization to marketing impact. Track how AI search is driving brand discovery across both AEO and SEO in a single view.