BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing
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How Content Marketing Works: Infographic

Your content marketing might not be doing what you think it's doing. You'd like to think that once you come up with a genius idea, it will go viral, bring traffic, convert that traffic into sales and then turn visitors into brand advocates. What it does, however, is a little bit different....

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Why Good Content is Key to SEO Success

There is a reason that content marketers and SEOs place such a high emphasis on content, but it might not be what most people think. The truth is that SEO does not favor content for the sake of content. It’s not just any content that will garner traffic and get rank. There’s a lot of noise out...

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How Content Marketing Works

For some, ‘content marketing‘ seems to be a buzzword more and more people are throwing around. The reason for the perhaps overuse of this term may be because of the perceived conceptions of what content marketing does. Digital marketers tend to think that when a piece of content is shared, it will...

A Basic Keyword Research Guide

A fundamental first step to optimizing your site to boost your organic search traffic and generate leads is keyword research. By identifying the keywords that prospective visitors are most likely to use when searching for your industry’s products and services, then targeting content around those...

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Analyze Content Performance with Real-Time Data

We’re excited to announce that the Data Cube Time Machine and the Data Cube Score are now generally available. These innovations first previewed at Share14, and leverage the power of the BrightEdge Data Cube. The BrightEdge Data Cube is a massive content repository - the industry’s largest data...

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Creating Content For Social: How Does It All Fit?

There’s been much discussion about how social media influences SEO, including references to “social SEO.” So what does it all mean, and just how do social media and SEO work together? In this article, we’ll explore some high-level concepts around the social signals used in SEO. Some background:...

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Secure Search: Where Does It Stand Today?

A little over a year ago in September 2013, Google eclipsed all search query data globally, representing one of the most dramatic changes ever to the SEO landscape. SEO practitioners were forced to adapt to the loss of their keyword data, and with it, a good portion of their traditional keyword-...

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Do Your Digital Marketing Tactics Need a Check?

The attention span of the average consumer is eight seconds—one second less than that of a goldfish. In 2000, this figure was at 12 seconds. With short attention spans becoming increasingly shorter, there really is no debate between inbound and outbound marketing. Today, marketing isn't...

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The Best Local SEO Techniques

Local SEO has undergone a number of changes over the past few years, led by both Google and the overall trend towards mobile search. Among the more notable of local SEO changes initiated by Google is its introduction of Google Places (now called “Google My Business”) and its local “Carousel” - and...

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How to Utilize Other Departments for SEO Help

As people come to understand the value of doing quality SEO, it becomes obvious that time and resources should be devoted to doing SEO. What people might not realize, however, is that real success comes when all departments are working together for SEO help. SEO marketing efforts should not be left...