Cheapflights, OMD, Performics, Starcom on Content Marketing
Cheapflights, OMD, Performics, and Starcom MediaVest Group discuss Content Marketing
The relationship between companies and people is entirely transparent in this age of content marketing. Social and mobile have torn down the walls of ads, sales pitches, and unwanted engagement. A treasure trove of data is out there to connect with customers, but it is massive, unstructured and siloed across many hubs of Internet content.
Marketing has never been more strategic to companies, and measurement is essential. In the new world of marketing, where brands are publishers, consumers are influencers and content is created, shared and accessed at quantum scale, Marketers must think like scientists more than artists. Why? Because 90% of the world’s data has been created in the last two years, and this data is a treasure trove of insight into customers.
The massive volume of data available can help every marketer truly understand their market and measure their initiatives at big data scale. With search, marketers could understand intent, now with social they can understand interest, affinity and immediacy.
BrightEdge has built the first platform to bring science to the consumer-facing part of marketing – how consumers interact and engage with the content companies produce across all digital channels.
BrightEdge connects the dots to measure the value of content, including: