3 Steps to Boost Content Marketing Results

Learn how to optimize your content for maximum performance

3 Steps to Boost Content Marketing Results

Learn how to optimize your content for maximum performance

Content production is great at face value, but ultimately, business results are what matter.

In order to justify continued investment, marketers need a systematic way to measure how their content performs, stacks up against the competition, and delivers quantifiable business impact.

In this 30-minute webinar you will learn the best ways to:

Identify high-value topics that will attract your target audiences
Optimize your content for maximum performance
Measure business results such as revenue, online conversions, and ROI

Download webinar assets now.

3 Steps to Boost Content Marketing Results Webinar Assets

Schneider Drives SEO Maturity and Adoption Through BrightEdge

Fisher scaled to huge SEO program and results, ran smooth and effective site migration

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500

BrightEdge Users Worldwide

Schneider Drives SEO Maturity and Adoption Through BrightEdge

Fisher scaled to huge SEO program and results, ran smooth and effective site migration

THE PROBLEM

Schneider Electric is the global leader in energy management and automation, operating in over 100 countries with over 170,000 employees and selling BtoB and BtoC. They already have over 500 registered users of the BrightEdge platform. Fisher’s goal is to permeate SEO and content performance into every aspect of website ownership, development, and content creation, and to make SEO experts out of everyone who touches the site.

THE SOLUTION

“The transformation that I’m really trying to bring about is that today marketers are data scientists. If you’re not running your process by the numbers, it may not be an issue now, but you run the risk of being eclipsed by your competitors who are. One of the ways that we’re trying to run the business by the numbers is by making the numbers more easily available. We’ve worked closely with the analytics team to integrate everything into BrightEdge. We use dashboard features to automatically deliver this data in a really consumable format at regular intervals, which takes the pressure off a person to make reports and gives the task to BrightEdge to do it best.” See David's video.

THE RESULTS

david fisher global search marketing schneider electric “BrightEdge helps us in globalizing and standardizing our approach to SEO so we have standard topics and standard keywords groups that each country and language can leverage, which makes sure that there are no content gaps or misses as we globalize and localize our SEO approach. In our first six months with the BrightEdge platform we had 500 users logging in regularly to check their statistics. We also underwent a massive web migration to an entirely new platform, entirely new design, and entirely new brand. We used BrightEdge professional services to help us with that migration and as a result we’ve seen an increase in organic traffic each month since then.”

BrightEdge has really helped me elevate the SEO program at Schneider Electric to generate not just adoption but excitement.

Request a demo of the BrightEdge platform today!

Schneider Electric Case Study

A New Era of Content

Develop Content that Measurably Performs

Develop Content that Measurably Performs – A New Era of Content

Marketers are investing more in content than ever before with 93 percent of companies saying they plan to maintain or increase investment next year. With no sign of content marketing slowing down, marketers work to create a steady pipeline of content and ensure that content engages and performs.

The key 2016 imperative is to run content marketing by the numbers. Developing content that measurably performs in terms of traffic and conversions, requires the right approach, technology, and know-how.

Leverage our full whitepaper to maximize the success of your content.