Leverage the most complete suite of backlink analysis and management tools on the market to fine tune your content performance strategy at the keyword, page, or domain level. BrightEdge S3 backlinking analysis, competitive analysis, and actionable recommendations provide end-to-end backlink management.

Win with Comprehensive Backlink Management

• Immediate Backlink Visibility – Gain a complete picture of your existing backlink portfolio. Within BrightEdge customizable dashboards you can effectively track backlink counts trended over time. BrightEdge provides tracking and analysis on your backlinks including: page URL, date added, page score, anchor text, category, and type (blog, directory, partner, news article).
• Seamless Backlink Database Integrations – Integration with industry leading backlink databases Majestic and Moz.
• Tasks & Workflow – Track domains you are targeting for backlinks, assign them to team members track the progress, and get notified automatically when backlinks become active.

Gain the Competitive Edge with In-Depth Competitive Backlink Data

Ever wonder how your backlinking strategy compares to the competition? With BrightEdge you can get an instant snapshot comparing the quality distribution of your backlinks against the competition. Quickly identify the highest value backlink opportunities for your site based on what is already working for the competition and gain insight into the current gaps in their strategies.

• Competitive Tracking & Recommendations – Uncover your competitors backlink portfolio, and gain insights into which backlinks are the most valuable to their content performance. BrightEdge provides recommendations of the best links you should pursue for your targeted keywords.
• Backlink Quality & Anchor Text Distribution Analysis – Compare quality distribution of competitors backlinks to identify the correlation of quality and rankings, including: top level domain (TLD), anchor text distribution, domain type (press releases, blogs, social, directories, etc.) Quickly uncover the basic backlink profiles of companies winning for your targeted keywords.
• Identify Link Hubs – Quickly find “link hubs,” domains that are linking to more than one of your competitors’ sites and therefore may be more likely to link to your pages as well.
• Extend Beyond Known Competitors – Discover the Top 10 ranking pages for each of your keywords. Take into account your entire competitive landscape with Keyword Level Backlink Insights.
• Identify Social Backlinks - Compare social media signals for your domains, and competitors’ domains. Uncover which keywords and pages are the best impactful to target with Likes, Tweets, and Shares to improve rankings on search engines.

Digital marketers realize that search is a zero-sum game, and that when one’s result goes up, another’s must come down. This means that understanding who your competitors are for both keywords and individual business units, and what they do to drive traffic online is critical to combating their efforts and building out a comprehensive content performance strategy that positions you for success.

BrightEdge’s patented competitive intelligence technology allows businesses to understand the top competing sites on a global scale. With BrightEdge’s prioritized competitive recommendations, businesses can access an in-depth profile of their competitors’ pages to inform their content performance strategies, ultimately driving online revenue and market share.

Combat competitors’ strategies and identify new opportunities

•  Assess the competition
  • Gain the deepest visibility into your entire competitive landscape across the organic channel and understand your competitors’ most valuable pages, keywords, and internal content performance strategies on a global scale
  • Get the full picture with BrightEdge’s unique, patented system of analysis on how your targeted keywords stack up against all of the top 10 ranking pages, not just a segment of them.

• Act on recommendations
  • BrightEdge’s comprehensive recommendation suite takes into account competitors’ content footprint, spanning their keywords , backlinks , and social  strategies, to give you recommendations that are part of a competitive strategy for your entire online presence
  • BrightEdge automatically generates competitive recommendations prioritized by impact, risk, and difficulty, so you can focus on the best opportunities to increase traffic and revenue

• Target new opportunities
  • Identify high impact keyword opportunities that your competition isn’t ranking on, and increase organic value by expanding into a long tail strategy for your business.

What is Share of Voice?

In SEO Share of Voice is a percentage of the search traffic a brand gets on the SERPs compared to the competitors. Share of Voice helps to better understand competition and identify gaps in content coverage. 

Share of Voice in search is the same thing as rank because the click-through rate drops by roughly half for each position between 1st, 2nd, 3rd, and 4th. BrightEdge click-curve research shows that within Universal Search results, 1st position desktop gets roughly 30% of the traffic, 2nd gets roughly 15%, 3rd roughly 10%, and 4th roughly 5%. SEO performance in these above-the-fold positions can have a huge impact.  

Why is Share of Voice Important?

Both the number and types of digital channels that a practitioner can leverage to outrank their competition has exploded. Until now, practitioners had to guess their online market share and relevance across their web site, blogs, social media, video sharing, mobile content, and other channels manually, without the confidence of a proven system.

Share of Voice and Competitive Analysis

BrightEdge’s patented SEO Share of Voice technology bridges the knowledge gap between guessing and knowing who has the greatest share of voice in organic search, which is incredibly useful information for any SEO practitioner. Use Share of Voice to instantly understand each of your competitors combined on-page, off-page and site structure to boost their rankings on a given set of keywords. Share of Voice is also used to better identify gaps in content coverage. 

• Surface unknown competitors - Uncover competitors you aren’t tracking but who rank well for a particular keyword or keyword group
• Detailed competitive analysis - Identify a competitor’s rank for any particular keyword and the associated ranked pages for that keyword. Click into the associated URLs and view a comprehensive report including the page profile, backlinks, keyword rankings and search volume.
• Analyze by segment - Instantly map out all your competitors exhaustively by creating Share of Voice reports for each particular product or category using the corresponding keyword groups.
• Competitive benchmarking - Every time you run a Share of Voice report they are saved automatically, which can be used for historical benchmarking against the competition.
• Discover potential partners - In addition to providing an unbiased view into the competitive landscape, Share of Voice reports will help you uncover potential partners to reach out to for display ads or as sources of backlinks (white hat, of course).
• Trended Share of Voice - Track trends in the Share of Voice and assess the effectiveness of content strategies and tactics; take corrective measures, if needed.
• Support for large keyword sets - Track Share of Voice for keyword groups with up to 5,000 keywords.
• Refresh Share of Voice automatically - Automatically run Share of Voice in sync with weekly keyword analytics refresh.
   

How to Calculate Share of Voice in SEO?

Basically you want to analyze your site's performance vs. a named set of competitors on a topic that can encompass multiple keywords. Define a set of keywords, calculate the rank for a set of competitors, multiply the click rates stated above by the query volume and this will give you a weighted average Share of Voice on the topic. On a large set of thousands of keywords this is not practical, which is why most larger and more mature brands employ a platform like BrightEdge to handle their Share of Voice tracking and calculations. Request a demo today to learn how you can use Share of Voice reporting to improve your competitive tracking and response.

<p>A crucial component of a successful content performance program includes “white hat” backlink management, specifically backlink tracking, acquisition of high quality backlinks, and competitive backlink discovery. Because backlinking is such a critical component of content performance programs, the accuracy and volume of backlink data is of the utmost importance.</p>

<p>BrightEdge has a firm commitment to <a href="/node/141">data integrity,</a> which includes integration of Majestic’s industry leading “Fresh Index” backlink database. The BrightEdge S3 platform provides backlinking analysis, competitive insights, and actionable recommendations with workflow. Partnering with Majestic provides BrightEdge customers with the most comprehensive backlink insights for <a href="/node/100">enterprise</a>.</p>

<h2>Integration with Majestic</h2>

<ul>
<li><strong>World’s Largest Backlink Database —</strong> Majestic currently tracks 150 Billion URLs in their “Fresh Index,” and 3.8 Trillion URLs in their Historical Index.</li>
<li><strong>Highest Quality &amp; Most Current Data — </strong>Majestic performs daily updates of its enormous Fresh Index, enabling BrightEdge to incorporate the freshest large-scale database commercially available today.</li>
<li><strong>Seamless Integration —</strong> Majestic metrics are available in BrightEdge S3 platform with minimal latency.</li>
</ul>

<h2>Integration with Moz</h2>

<ul>
<li><strong>Industry Standard Backlink Management</strong> <strong>—</strong> Integration of Moz's Linkscape index of 617 billion link. Linkscape, which powers popular tools such as Moz's Open Site Explorer, provides data on over 617 billion links from 58 billion pages across 135 million root domains.</li>
<li><strong>Seamless Integration —</strong> Majestic metrics are available in BrightEdge S3 platform with minimal latency.</li>
</ul>

Part of an effective digital marketing program includes utilizing web analytics. The challenge digital marketers face is integrating web analytics with data, leaving them stuck toggling between two tools or manually attempting to combine data in one place, consuming significant time and resources. BrightEdge does the heavy lifting for you by integrating web analytics data with content performance and social data in BrightEdge S3, providing a complete view and single source of truth for your program.

The most sophisticated content performance and SEO strategies require in-depth competitive SEO analysis. Conducting that competitive analysis requires a wide array of tools to collect high-value data on competitors' SEO and get actionable insights out of it. With BrightEdge you will be the first to know about the campaigns that your competitors have rolled out, their latest backlink strategies, the individual pages and page templates that are driving organic traffic, and much more.