Innovation Leadership
Adobe, ModCloth, and MediaWhiz discuss BrightEdge Innovations
Innovation
A content performance platform that moves at the speed of search
Search moves fast, Google changes their algorithm more than 500 times a year, that's more than once a day. When choosing an content performance marketing platform, look for a proven innovation leader, to help you stay ahead of the changes in search. Over 8,500 brands rely on BrightEdge, the global leader in enterprise content performance because of our proven and public record of delivering new capabilities into the market first.
Local Search Management
06/2012
Digital Marketers require insights and visibility into SEO performance at scale, which becomes a complex challenge as search results vary depending on the location of a user. Search is local, and as the adoption of location enabled mobile devices grow, search engines also continually evolve their algorithms to better leverage location data. Local results are also delivered for laptop and desktop users, since IP routing information is routinely used to identify a users location.
Digital Marketers at global organizations also must measure performance across multiple countries and multiple search engines.
Blended Rank
06/2012
Search Engine Results Pages (SERPs) no longer feature text-based results and have evolved to include image, video, social, and local results. Marketers now need to know the rank of their pages among all types of results including image, video, social, and local. Metrics and strategies based on blended rank and not just text results alone are what marketers really need to succeed in today's SEO battleground.
Facebook Partnership
04/2012
BrightEdge is the sole Facebook-approved vendor for SEO technology in the highly-selective Facebook® Preferred Marketing Developer (PMD) program. BrightEdge includes automated recommendations and instant reporting on Facebook optimizations so that marketers can get instant visibility into how Facebook is impacting their organic performance, today and over time.
Search Opportunity Forecasting
01/2012
BrightEdge S3 delivers proven ROI forecasting, enabling SEO practitioners to quantify the impact of SEO on their business, make an informed business case to executives for further investment in SEO, and focus on opportunities that promise the maximum revenue gain or cost savings.
Search Plus Your World
01/2012
Social’s impact on search has been discussed for a while, and the update reinforces it’s influence on rankings and brand. Google+ content such as posts, pages and photos will feature prominently in search results, and the importance of social as a ranking factor will continue to rise over time. For marketers, this is a powerful way to drive SEO performance and brand image.
We see what we structured with BrightEdge in a very collaborative way, a great partnership where we can continue to position ourselves in a world class digital marketing leadership role and absolutely the innovations that we’ve seen from BrightEdge have helped us.
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