AI isn't new—but what's happening now is different.
Google's AI Overviews and immersive AI Mode are reshaping search at scale. At the same time, new engines like ChatGPT, Claude, and Perplexity are accelerating change with their own logic, rankings, and citation systems.
Through all of this, one truth holds: your foundation matters more than ever.
At BrightEdge Spark, we'll share exclusive insights from BrightEdge Research. Plus, a look at new innovations including enhancements to AI Catalyst and some next generation innovations we're rolling out to navigate this exciting new ecosystem. Get one unified view of traditional and all AI search to future-proof your brand. It is imperative to understand how they work, and how they present, perceive, and cite your brand differently across the whole ecosystem, so your brand can:
- Stay optimized as AI evolves
- Connect AI visibility to business outcomes
- Win across every engine, with one strategy
Search is evolving fast. BrightEdge keeps you ahead in both traditional and AI search
Speakers
Mark Mitchell
Vice President EMEA,
Brightedge
Kylie Tabrett
Head APAC,
Brightedge
Highlights from October 15
Keynote
Mark Mitchell, VP of EMEA at BrightEdge, shared how enterprises across APAC can prepare for the future of AI Search and win in a changing landscape.
Product Demo
Exclusive look at BrightEdge AI innovations — including how to detect, measure, and act on AI Search impact across engines
Q&A
Interactive audience discussion with answers from the BrightEdge team.
Why Spark Matters
Fragmented Engines, One Strategy
Google, AI Overviews etc. — one strategy works everywhere.
New Data, Real Results
See how AI insights translate into measurable visibility and growth.
Unified Measurement
Track performance across both AI search and traditional engines in one place.
What's Next
- Melbourne AI Search Summit – 13 November 2025
In-person flagship APAC summit featuring Torrens University & Fiji Airways.
Register Now: Click here - Global Webinar Series
Monthly sessions on AI Search Strategy and BrightEdge product innovations.
View Upcoming Webinars: Click here
Be part of the conversation shaping AI-powered search.
Spark took place on September 23, 2025. watch the full recording and explore the highlights on demand.