This webinar goes live on Wednesday, May 20, 2026 at 10:00 AM PDT. Reserve your spot to learn how AI is transforming the way your brand is discovered, evaluated, and recommended.

Description

AI search is collapsing the distance between early discovery and decision-making. Product recommendations, solution comparisons, and brand citations are now appearing directly inside AI-generated answers, often before a customer ever reaches a traditional search results page. 

Join BrightEdge live on Wednesday, May 20, 2026, at 10:00 AM PDT for a data-led webinar exploring how AI search is changing the way customers discover, evaluate, and choose brands. 

In this session, we’ll share exclusive BrightEdge research on how AI is reshaping customer journeys across industries, where visibility is being won and lost, and what marketers need to do to stay present in the moments that influence decisions. You’ll also see the latest BrightEdge innovations designed to help teams measure, monitor, and optimize for the new prompt universe.

What You'll Learn

• How AI search is compressing the funnel and what this means for measurement, content strategy, and planning
• What BrightEdge research reveals about AI-driven discovery across key industries
• How leading marketing teams are monitoring their prompt universe and adapting to the new customer journey
• How BrightEdge innovations can help teams measure and optimize for AI search visibility

Featured Speakers: