This webinar originally aired on December 10, 2025. Watch the full recording to learn how marketers are using AI Search to uncover market trends and drive real impact.

Description

2025 was a remarkable year for innovation. We saw major advancements in AI-powered search—from Google's new AI mode to updated ChatGPT models and even next-generation browsers from Perplexity and OpenAI. Meanwhile, classic search wasn't standing still. Multiple algorithms and spam updates, along with new SERP features, kept SEO teams adapting in real time.

In December 2024, we made a series of predictions about where search was heading in 2025. In this session, we look back at those forecasts and break down what we nailed, where we were close, and where we missed the mark. Then we share fresh predictions for 2026, grounded in real BrightEdge data and the shifts we're seeing across the market.

Why Watch:

• Joined live by 500+ SEO leaders 
• Rated 4.37/5 for overall satisfaction and 4.2/5 for relevance
• This session is the perfect way to review the year and get ahead of what's coming next.

What You'll Learn:

• What milestones truly shaped innovation in 2025
• Which changes had the biggest impact on search
• What to expect in 2026 with data-driven insights from BrightEdge

Featured Speakers: