This webinar originally aired on November 12, 2025. Watch the full recording to learn how marketers are using AI Search to uncover market trends and drive real impact.

AI Overviews and AI‑powered engines are changing how people discover, evaluate, and engage with organizations online—and they're doing it faster than traditional playbooks can adapt. This session unpacks what's shifting, how peers are preparing, and how to build trusted, measurable visibility as SEO becomes multi‑engine and AI‑driven.

What you'll learn:

• How AI Overviews are reshaping discovery and engagement—and where this is heading in 2026.
• How BrightEdge AI Catalyst helps large organizations quantify AI channels alongside classic search and turn insights into requirements.
• A real‑world look at DLA Piper's audit and prioritization approach across 18K+ pages in a highly regulated, expertise‑driven industry.

Why watch

• Rated 4.37/5 for relevance by attendees, practical, and immediately useful guidance for 2026 planning.
• Learn which KPIs to elevate intent‑based engagement, visibility in AI answers, prompt‑level insights, and channel‑level comparisons across AI engines.
• Steal DLA Piper's playbook: structure content into standalone passages, use schema at scale, and other practical tips. 

Featured Speakers: