This webinar originally aired on January 28, 2026. Watch the full recording to learn how marketers are preparing for AI-infused search in 2026.

AI has fundamentally changed how search works, but it has not replaced SEO.

From Google AI Overviews and expanded “People also ask” experiences to the rapid adoption of ChatGPT and generative search platforms, marketers are navigating a more complex visibility landscape than ever before. The risk is not AI itself. The real risk is reacting with fragmented strategies that dilute focus and performance.

In this on-demand webinar, BrightEdge experts break down what is actually changing in search, what continues to drive results, and how leading teams are adapting their SEO strategies for an AI-infused future without rebuilding everything from scratch. 

What you’ll learn:

• What the latest BrightEdge survey data reveals about how SEO teams are planning for 2026
• Which SEO fundamentals still drive performance and what’s changed
• How BrightEdge enables a unified approach to SEO and AI search optimization across platforms

Why watch:

• Gain clarity in a rapidly changing search landscape without chasing every new platform or tactic
• Validate your SEO strategy with real-world data and examples from teams navigating AI-infused search today
• Save time and resources by learning how leading marketers avoid fragmented approaches to AI optimization
• Proven value: Rated 4 out of 5 for overall satisfaction and relevance, with 562 marketers attending live

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