Organization Design: Building Winning Digital Centers, Mauricio Moreno
Centers of Excellence
Mauricio Moreno
Director of SEO
Revana Digital
Mauricio Moreno, the Director of SEO at Revana Digital, spoke about how to build “Centers of Excellence” and how they are integral to SEO success. Brands need to focus on three stages: pre-content generation, content generation, and analysis. This means identifying the audience and doing the research needed to know what they want to see, creating content that answers those needs, and then watching for good results during analysis.
