BE305: Organizational Design: Building Digital Centers of Excellence - Mauricio Moreno

Centers of Excellence

     

    Mauricio Moreno
    Director of SEO
    Revana Digital

 

Mauricio Moreno, the Director of SEO at Revana Digital, spoke about how to build “Centers of Excellence” and how they are integral to SEO success. Brands need to focus on three stages: pre-content generation, content generation, and analysis. This means identifying the audience and doing the research needed to know what they want to see, creating content that answers those needs, and then watching for good results during analysis.

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