CO205: Managing Multiple Digital Channels - Allen Nance

Machine Learning + AI Scaling Digital with True Personalization

  Allen Nance



Allen Nance, the CMO at Emarsys, spoke about finding the right mix between computer automation and human marketing. Data is our most valuable asset, and one day machines will be able to deliver 1:1 personalized marketing. We already use machine learning regularly, and as we rethink the role of the marketer, it will become more prominent.

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