BE305: Organizational Design: Building Digital Centers of Excellence - Garrett Mehrguth

Managing and Organizing Marketing Teams by Their Inputs

   

  Garrett Mehrguth
  CEO
  Directive Consulting

 

Garrett Mehrguth, the CEO of Directive Consulting, spoke about the importance of moving quickly and regularly testing. He believes that testing inputs is essential to SEO. Inputs must be measurable to be used. Mehgruth notes that there is no failing in SEO, there is only learning.

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