CO205: Managing Multiple Digital Channels - Cindy Phan
Building and Integrated Digital Frameworks
Sr. Manager, Digital Demand Strategy
Cindy Phan, the Senior Manager of Digital Demand Strategy at VMware, delved into the idea of managing multiple digital channels. VMware has a personalized digital framework to help them understand the audience and segment them for more effective marketing. She spoke about the importance of using 1st Party Data as a means of validating statistics on conversion and campaign performance and always outlining the goals and KPIs of campaigns before they begin.