Moving to HTTPS

Moving to HTTPs

What are the advantages of moving your site to HTTPs? Will it help or hurt your search results?

HTTP helps web users to retrieve web pages. HTTPS does the same, but securely, so that unauthorized users cannot access information they are not supposed to have.

What are the advantages of moving your site to HTTPS? Will it help or hurt your search results? Google is releasing new changes to blocking mixed HTTP and HTTPS content starting in December 2019. Be sure to start updating ASAP so your site isn't penalized.

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SEO Page Reporting

SEO Page Reporting

Learn how you can use BrightEdge page reporting to understand keyword query volume in a Secure Search world.

"Not provided" makes it harder for search marketers to interpret and track results. Page Reporting tells you about the organic performance of a page instead of performance of a word.

Learn how you can use BrightEdge page reporting to understand keyword query volume in a Secure Search world.

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SEO and Site Migration

Go Forward without Going Back

SEO and Site Migration

Move your website without undermining SEO performance.

Site migrations are major projects that often have detrimental effects on search rankings. Learn how to plan and execute a site migration that will help improve your search results in this informative webinar.

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Mobile Algorithm Change

Is Your Site Mobile Ready?

Mobile Algorithm Change

Understand if your site mobile ready and learn how algo change impacted the SERPs.

The big mobile algorithm change was in April 2014. Were you ready then? Are you ready now? 

The algo change impacted about 20% of results on the first page of most SERPs.

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“How does SEO fit in my marketing mix?” is a common question SEOs and marketing departments consider as they try to maximize business results and ROI.

For most companies, SEO has the highest ROI of any of the channels and that is a fact that continues to grow as search gets better at understanding what the users want.

At BrightEdge we are asked this SEO mix question regularly by our customers, so we decided to formalize our answer with a webinar.

We answer the question by considering the two key business factors: reach and results as we explore media mix data and analysis techniques.

The presenter will be BrightEdge Sr. Director of Marketing Demand Generation and Head of SEO Erik Newton. He will lay out a thought framework for addressing the question and then go over some practical how-to on the BrightEdge platform.

By joining this event, you are accepting the Cisco WebEx Terms of Service and Privacy Statement.

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How Many SEO Keywords Should I Manage?

Answer the question considering two key business factors: Relevance and Profit

How Many SEO Keywords Should I Manage?

Answer the question considering two key business factors: Relevance and Profit

“How Many SEO Keywords Should I Manage?” is a common question SEOs and marketing departments consider as they try to maximize business results and ROI.

For most companies, SEO has the highest ROI of any of the channels and that is a fact that continues to grow as search gets better at understanding what the users want.

At BrightEdge we are asked this keyword research question regularly by our customers, so we decided to formalize our answer with a webinar. We answer the question by considering the two key business factors: Relevance and Profit.

The host will be BrightEdge VP of Marketing Demand Generation Erik Newton and the presenter will be BrightEdge VP of Operations Albert Gouyet. They will lay out a thought framework for addressing the question and then go over some practical how-to on building the optimal keyword set on the BrightEdge platform.

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Date and time:     Wednesday February 10, 2016 11:00am Pacific Standard Time, 7 PM GMT
Duration:              45 minutes

“How Many SEO Keywords Should I Manage?” is a common question SEOs and marketing departments consider as they try to maximize business results and ROI.

For most companies, SEO has the highest ROI of any of the channels and that is a fact that continues to grow as search gets better at understanding what the users want.

At BrightEdge we are asked this keyword research question regularly by our customers, so we decided to formalize our answer with a webinar.

We answer the question by considering the two key business factors: 14 Areas of Opportunity and 7 Constraints.

The presenter will be BrightEdge Sr. Director of Marketing Demand Generation Erik Newton, who will lay out a thought framework for addressing the question.

By joining this event, you are accepting the Cisco WebEx Terms of Service and Privacy Statement.

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6 Ways to Do Competitive Benchmarking

Importance of competitive benchmarking, the process, and product-level how-to

6 Ways to do Competitive Benchmarking Assets

Importance of competitive benchmarking, the process, and product-level how-to

Competitive benchmarking is a best practice that is often discussed but less frequently used; BrightEdge research shows that 40% of marketers deliver their content and campaigns and never benchmark their competitors. In this 45-minute webinar Client Services Director Brian Moore will walk attendees through the importance of competitive benchmarking, the process, and product-level how-to.

Main aspects covered in the webinar:

  • Competitive Dashboards
  • Competitive Comparison
  • Competitive Anomaly Detection
  • Market Landscape Analysis – Share of Voice
  • Content and Keyword Gap Analysis
  • Link Building Assessment and Link Expansion

These techniques will help you get the jump on your competition in 2016.

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SEO Needs Better PR

SEO Needs Better PR

4 critical elements to evangelizing content performance marketing and securing visibility, support, and resources.

Elevating SEO and content marketing and marshaling resources is a common challenge in the community.

BrightEdge has analyzed the patterns of success for generating internal support and buy-in among more than 1,200 accounts through interaction, survey, and by synthesizing the content presented at Share conferences.

In this 30-minute webinar, VP of Marketing Demand Generation at BrightEdge, Erik Newton, will discuss the 4 critical elements to evangelizing content performance marketing and securing visibility, support, and resources.

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Opportunity Forecasting Demo

Understand how much more traffic and revenue can be made in improved rank positions

Opportunity Forecasting Demo

Understand how much more traffic and revenue can be made in improved rank positions

BrightEdge Customer Service Director Brian Moore will demonstrate how to use Opportunity Forecasting to understand the value of improving content performance for particular keywords or groups.

The technology allows users to input the conversion rate and value per conversion and models changes in rank based on the proprietary BrightEdge click curve. In other words, it shows how much more traffic and revenue can be made in improved rank positions. Knowing this information is critical to securing budget for the coming year.

The session will be co-hosted by Erik Newton, VP of Marketing Demand Generation at BrightEdge.

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