Date and time:     Wednesday February 10, 2016 10:00am Pacific Standard Time, 6:00 PM GMT
Duration:              45 minutes

“How Many SEO Keywords Should I Manage?” is a common question SEOs and marketing departments consider as they try to maximize business results and ROI.

For most companies, SEO has the highest ROI of any of the channels and that is a fact that continues to grow as search gets better at understanding what the users want.

At BrightEdge we are asked this keyword research question regularly by our customers, so we decided to formalize our answer with a webinar.

We answer the question by considering the two key business factors: 14 Areas of Opportunity and 7 Constraints.

The host will be BrightEdge Sr. Director of Marketing Demand Generation Erik Newton and the presenter will be BrightEdge VP of Operations Albert Gouyet. They will lay out a thought framework for addressing the question and then go over some practical how-to on building the optimal keyword set on the BrightEdge platform.

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Date and time:     Friday January 22, 2016 12:00pm AEST
Duration:              45 minutes

Competitive benchmarking is a best practice that is often discussed but less frequently used; BrightEdge research shows that 40% of marketers deliver their content and campaigns and never benchmark their competitors.

In this 45-minute webinar Customer Success Manager Kylie Tabrett will walk attendees through the importance of competitive benchmarking, the process, and product-level how-to covering:

• Competitive Dashboards
• Competitive Comparison
• Competitive Anomaly Detection
• Market Landscape Analysis – Share of Voice
• Content and Keyword Gap Analysis
• Link Building Assessment and Link Expansion

These techniques will help you get the jump on your competition in 2016.​

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Elevating SEO and content marketing and securing resources is a common challenge in the community.

BrightEdge has analyzed the patterns of success for generating internal support and buy-in among more than 1,200 accounts through interaction, survey, and by synthesizing the content presented at Share conferences.

In this 30-minute webinar, Senior Director of Marketing Demand Generation and Head of SEO at BrightEdge, Erik Newton, will discuss the 4 critical elements to evangelizing content performance marketing and securing visibility, support, and resources.

Featured Speaker

Duration: 30 minutes

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About

Content production is great at face value, but ultimately, business results are what matter.

In order to justify continued investment, marketers need a systematic way to measure how their content performs, stacks up against the competition, and delivers quantifiable business impact.

In this 30-minute webcast you will learn the best ways to:

• Identify high-value topics that will attract your target audiences
• Optimize your content for maximum performance
• Measure business results such as revenue, online conversions, and ROI

Featured Speaker

Nicole Lopuch
Director, Product Marketing
BrightEdge