How does SEO fit in my marketing mix?

“How does SEO fit in my marketing mix?” is a common question SEOs and marketing departments consider as they try to maximize business results and ROI.

For most companies, SEO has the highest ROI of any of the channels and that is a fact that continues to grow as search gets better at understanding what the users want.

At BrightEdge we are asked this SEO mix question regularly by our customers, so we decided to formalize our answer with a webinar.

We answer the question by considering the two key business factors: reach and results as we explore media mix data and analysis techniques.

The presenter will be BrightEdge Sr. Director of Marketing Demand Generation and Head of SEO Erik Newton. He will lay out a thought framework for addressing the question and then go over some practical how-to on the BrightEdge platform.

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